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Mediacorp推出平台将品牌与社交媒体人才联系起来

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新加坡:Mediacorp 于周三(10 月 28 日)推出了一个新的自助服务平台,将营销人员和媒体机构与社交媒体人才联系起来。

该公司在一份新闻稿中表示,希望建立“有影响力的社交媒体营销活动”的品牌现在可以使用 Mediacorp SocialHub,它汇集了新传媒的名人、数字内容创作者、合作机构的人才以及独立的影响者。

它表示,这将为客户提供更多选择,因为他们使用“数据驱动的方法”计划从概念化到执行的社交活动。

“超过 80% 的新加坡人使用社交媒体,社交媒体营销正日益成为任何营销策略的关键部分,以提高一个人的品牌、产品或服务的知名度。

“统计数据还显示,近 51% 的新加坡人在做出购买决定时会受到社交媒体的影响,”Mediacorp 表示。

它补充说,新平台将使营销人员能够利用近 300 名人才的广泛影响力,包括来自名人机构、Bloomr.SG、Fly Entertainment 和 Starsnest 的艺术家和内容创作者,以在预算范围内接触目标受众适合他们。

“Mediacorp SocialHub 使营销人员能够通过单一平台自行创建、订购和跟踪他们的活动,”该公司表示。

Mediacorp SocialHub 将允许营销人员以适合他们的预算挖掘近 300 名人才的影响力。

客户可以向系统提供关键信息,例如活动简介、目标、目标受众和期望的覆盖面。根据这些参数,Mediacorp 将聘请合适的社交影响者在 Facebook、Instagram 和 YouTube 等社交媒体平台上创建和发布与活动相关的内容。

然后,客户可以实时跟踪其营销活动的效果,并在需要时进行调整。

Mediacorp 表示,在竞选活动的任何阶段,他们还可以召集社交媒体策略师和分析师团队提供专门的端到端支持。客户还可以使用平台的集成聊天机器人系统进行即时通信。

Mediacorp 的首席商务和数字官 Parminder Singh 表示,“社交对话”是突出营销信息的有效方式,品牌越来越多地求助于社会影响者来“人性化和放大”这些对话。

“然而,品牌找到合适的影响者并不总是那么容易。

“这就是 Mediacorp SocialHub 介入的地方……一种单点解决方案,可帮助品牌与反映其品牌属性的相关影响者建立联系并接触正确的目标受众,”他说。

Singh 先生补充说,Mediacorp SocialHub 帮助品牌创建、执行和跟踪其影响者活动的表现。

Mediacorp SocialHub 是与影响力营销行业软件解决方案的领先供应商 Mikz Alliance 合作开发的。该平台现已在 socialhub.sg 上线。

Mediacorp Launches Platform To Connect Brands With Social Media Talent

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Singapore: Mediacorp launched a new self-service platform on Wednesday (October 28) to connect marketers and media agencies with social media talent.

The company stated in a press release that brands wishing to build “influential social media marketing campaigns” can now use Mediacorp SocialHub, which brings together New Media’s celebrities, digital content creators, talents from partner agencies, and independent Influencer.

It said that this will provide customers with more choices because they use a “data-driven approach” to plan social activities from conceptualization to execution.

“More than 80% of Singaporeans use social media, and social media marketing is increasingly becoming a key part of any marketing strategy to increase the visibility of a person’s brand, product or service.

“Statistics also show that nearly 51% of Singaporeans are influenced by social media when making a purchase decision,” Mediacorp said.

It added that the new platform will enable marketers to leverage the extensive influence of nearly 300 talents, including artists and content creators from celebrity agencies, Bloomr.SG, Fly Entertainment, and Starsnest, to reach target audiences within a budget. them.

“Mediacorp SocialHub enables marketers to create, order and track their activities on their own through a single platform,” the company said.

Mediacorp SocialHub will allow marketers to tap the reach of close to 300 talents and at a budget that suits them.

Clients can provide key information to the system, such as event introduction, goals, target audience and desired coverage. Based on these parameters, Mediacorp will hire appropriate social influencers to create and publish event-related content on social media platforms such as Facebook, Instagram, and YouTube.

Customers can then track the effectiveness of their marketing activities in real time and make adjustments when needed.

Mediacorp said that at any stage of the campaign, they can also convene a team of social media strategists and analysts to provide dedicated end-to-end support. Customers can also use the platform’s integrated chat robot system for instant communication.

Parminder Singh, chief commercial and digital officer at Mediacorp, said that “social conversations” are an effective way to highlight marketing messages, and brands are increasingly turning to social influencers to “humanize and amplify” these conversations.

“However, it is not always easy for brands to find the right influencers.

“This is where Mediacorp SocialHub gets involved… a single point solution that helps brands connect with relevant influencers who reflect their brand attributes and reach the right target audience,” he said.

Mr. Singh added that Mediacorp SocialHub helps brands create, execute and track the performance of their influencer activities.

Mediacorp SocialHub was developed in cooperation with the Mikz Alliance, a leading provider of software solutions for the influence marketing industry. The platform is now live on socialhub.sg.

Man Who Threw A Hamburger To The Taxi Driver After Stopping A Taxi At Yishun Mall Was Sentenced To Jail

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Singapore: A drunk man boarded a taxi in Northpoint City and ate a burger while telling the taxi driver where he wanted to go.

The taxi driver couldn’t hear him, so he asked again. The man got excited, scolded the driver, threw the burger at him, and slapped him in the face.

Salem Mohammad Iskandar, 34, was sentenced to nine weeks in prison on Thursday (October 28) for this incident and an unrelated incident that occurred in a bar three years ago.

He pleaded guilty to three charges of intentional harm, deception and misconduct. Three other charges were taken into consideration when sentencing.

The court learned that Salem stopped a taxi at No. 2 Yishun Avenue at about 3:30 on March 14 this year. When he entered the taxi in front of the McDonald’s branch in North Point City, he was drunk.

After he boarded the taxi, the victim, a 65-year-old taxi driver, asked Salem where his destination was.

As Salem was eating a hamburger when he answered, the driver could not hear him clearly. He asked again, which excited Salem. He began to swear at the driver, then threw his hamburger at him and hit him in the chest.

Salem then grabbed the taxi driver by the collar and hit him near his eyes, causing the driver’s face to swell. A 23-year-old passerby heard what happened and went to check on the victim.

He called the police, and the police arrived soon. They observed that Salem had a strong smell of alcohol, behaved aggressively towards passers-by, ran into him many times, and asked the police to intervene.

He was arrested for failing to stop his actions.

Salem also pleaded guilty to an allegation of cheating at the Tanglin Road Titanium Bar in December 2018.

He took three groups of friends to the bar and encouraged them to deceive the bartender and convinced them that they planned to pay for alcohol, and they did not intend to do so.

They drank alcoholic beverages worth S$554 for free. Salem also broke the glasses on the floor, costing the bar S$200 to S$300 and driving away some customers.

Prosecutors demanded a sentence of 9 to 11 weeks in prison, calling the taxi incident a “classic case” of a passenger assaulting a taxi driver. He sought compensation of S$754 for the bar incident, and Salem was ordered to pay the bar.

The court learned that the taxi driver did not seek medical treatment and therefore did not bear any medical expenses.

In terms of mitigation, Salem asked for leniency. He said: “I regret everything I have done.”

在义顺商场拦下出租车后向出租车司机扔汉堡的男子被判入狱

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新加坡:一名醉酒男子在 Northpoint City 登上出租车,一边吃汉堡,一边告诉出租车司机他想去哪里。

出租车司机听不见,又问了一遍,那人激动起来,骂了司机,把汉堡扔给他,还打了他的脸。

34 岁的塞勒姆·穆罕默德·伊斯干达 (Salem Mohammad Iskandar) 于周四(10 月 28 日)因这起事件以及三年前在一家酒吧发生的无关事件而被判处九周监禁。

他对三项故意伤害、欺骗和行为不检的指控表示认罪。量刑时还考虑了另外三项指控。

法庭获悉,塞勒姆于今年 3 月 14 日凌晨 3 点 30 分左右在义顺大道 2 号拦下了一辆出租车。当他进入位于北角城麦当劳分店前的出租车时,他喝得酩酊大醉。

在他登上出租车后,受害者,一名 65 岁的出租车司机,问塞勒姆他的目的地在哪里。

由于塞勒姆回答时正在吃汉堡包,司机听不清他的声音。他又问了一遍,这让塞勒姆激动不已。他开始对司机大骂粗话,然后把他的汉堡包扔给他并击中他的胸部。

塞勒姆随后抓住出租车司机的衣领,在他眼睛附近猛击他,导致司机的脸肿了起来。一名 23 岁的路人听说了事情的经过,并前去查看受害人。

他报了警,警察很快就赶到了。他们观察到塞勒姆身上有浓烈的酒味,对路人表现得咄咄逼人,多次向他冲撞,并要求警察进行干预。

他因未能阻止自己的行为而被捕。

塞勒姆还对 2018 年 12 月在东陵路钛酒吧发生的一起作弊指控表示认罪。

他带了三组朋友到酒吧,并怂恿他们欺骗酒保,让他们相信他们打算付钱买酒,而他们并不打算这样做。

他们免费喝了价值 554 新元的酒精饮料。塞勒姆还打破了地板上的眼镜,使酒吧损失了 200 至 300 新元,并因此赶走了一些顾客。

检察官要求判处 9 至 11 周的监禁,称出租车事件是一名乘客袭击出租车司机的“经典案例”。他为酒吧事件寻求 754 新元的赔偿,塞勒姆被勒令向酒吧付款。

法庭获悉,出租车司机没有就医,因此没有承担任何医疗费用。

在缓解方面,塞勒姆要求宽大处理,他说:“我为我所做的一切感到后悔。”

Man Made A Phone Call On The Toilet Door To Obtain Cash And Was Involved In A S$1.9 Million Loan Scam

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Singapore: In order to earn cash, a man dialed the number left on the toilet door and became one of the people involved in a loan scam that defrauded DBS Bank to pay S$1.89 million.

Muhammad Fazly Laily, 28, was sentenced to six months in prison for participating in a scam on Thursday (October 28). He pleaded guilty to one count of obtaining property in his bank account, which amounted to fraudulent criminal proceeds.

The court was informed that Fazly was a freelance video technician at the time of the case and earned 600 to 700 SGD between March 2019 and April 2019.

Sometime in late March 2019, he went to a coffee shop near the Aljunied MRT station and then went to the toilet. On the back of one of the doors is a handwritten message that says “Cash is needed, please call this number”.

Fazli didn’t know who wrote it, or who owned the phone number engraved on the door, but he still dialed the number.

An unidentified man answered the phone, and Fazli asked him if he could get any amount of cash as a loan. When the man answered “yes”, Fazli asked if the loan was legal and asked where the man worked.

An unknown person told Fazli that if the loan was illegal, he would not be able to obtain a loan from the bank.

Fazli just wanted to take the money, so he didn’t check the person’s name, work unit information, and how this person helped him get the bank loan.

Fazly told the man on the phone that he wanted to apply for a bank loan of S$5,000 to S$10,000. He thought his salary was too low to qualify for a loan, but decided to try his luck.

The man on the other end of the phone asked Fazly for his ID photo, as well as his POSB ATM PIN code, credit bureau report, POSB account number, and SingPass login ID and password. Fazly gave him the information, and this person told Fazly that it would take one to two weeks to apply.

Fazly claimed that he lost the phone he used to call that person, and because he did not remember the number, he stopped calling him.

On April 11, 2019, Fazly checked his POSB savings account and found that he had received a loan of S$11,400 from DBS Bank as part of the DBS Cashline loan.

He realized that the loan amount was higher than what he had requested from an unknown person, and believed that the bank could not grant him this amount as a loan because his low monthly salary would make him ineligible.

He took out all the money and spent it on himself for food, massage, and sexual services.

DBS LODGES police report
In May 2019, a DBS bank fraud officer submitted a report to the police stating that there were more than 150 DBS Cashline loan applications submitted in the name of different people, with false pay slips and income documents.

Between March 2019 and May 2019, DBS Bank was defrauded to pay S$1.89 million for these fraudulent Cashline loan applications. One of the applications was submitted in the name of Fazly, and the Department of Commercial Affairs began investigating these crimes.

The investigation revealed that the DBS Bank Cashline loan application was submitted in the name of Fazly on April 8, 2019, with false pay slips.

The forged documents claim that Fazly earned a salary of S$4,660.50 from a company called Presico Engineering, and DBS Bank was tricked into paying a loan of S$11,400 to Fazly’s bank account.

Fazly did not voluntarily repay the loan. Approximately S$300 was recovered from his POSB account, but the remaining approximately S$11,000 has not yet been settled.

Deputy Public Prosecutor Stacey Anne Fernandez asked for six months in jail and pointed out that Fazly “personally enriched itself” with the full amount paid.

She said that he spent all the money in a short period of time-the loan was issued on April 11, 2019, and he was arrested on April 23, 2019.

Fazli is currently serving a sentence for drug crimes and asked whether his new sentence can be executed at the same time as the current sentence. The judge told him this was wrong because the verdict was for different crimes.

When his current term ends, he will begin his six months in prison.

男子在厕所门上拨打电话以获取现金并卷入190万新元的贷款骗局

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新加坡:为了赚取现金,一名男子拨打了厕所门上留下的号码,并成为卷入一种贷款骗局的人之一,该骗局骗取了星展银行支付了 189 万新元。

28 岁的 Muhammad Fazly Laily 于周四(10 月 28 日)因参与骗局而被判入狱六个月。他承认一项在其银行账户中获得财产的罪名,该罪名相当于欺诈犯罪所得。

法庭获悉,Fazly 在案发时是一名自由视频技术员,在 2019 年 3 月至 2019 年 4 月期间的收入为 600 至 700 新元。

2019 年 3 月下旬的某个时候,他去了阿裕尼地铁站附近的一家咖啡店,然后去了厕所。其中一扇门的背面有一封手写的信息,上面写着“需要现金,请拨打这个号码”。

法兹利不知道是谁写的,也不知道刻在门上的手机号码是谁的,但还是拨通了这个号码。

一名身份不明的男子接听了电话,法兹利问他是否可以获得任何数量的现金作为贷款。当该男子回答“是”时,法兹利询问贷款是否合法,并询问该男子在何处工作。

不知名人士告诉法兹利,如果贷款是非法的,他就无法从银行获得贷款。

法兹利只是想着拿钱,所以他没有去查那个人的名字、工作单位信息以及这个人是如何帮助他获得银行贷款的。

Fazly 在电话中告诉该男子,他想申请一笔 5,000 至 10,000 新元的银行贷款。他认为自己的工资太低没有资格获得贷款,但决定试试运气。

电话那头的男子向 Fazly 索要他的身份证照片,以及他的 POSB ATM PIN 码、信用局报告、POSB 帐号和 SingPass 登录 ID 和密码。 Fazly 把信息给了他,这个人告诉 Fazly,申请需要一到两周的时间。

Fazly 声称他丢失了他用来给那个人打电话的电话,并且由于他不记得号码,因此不再给他打电话。

2019 年 4 月 11 日,Fazly 检查了他的 POSB 储蓄账户,发现他从星展银行收到了 11,400 新元的贷款,作为星展银行 Cashline 贷款的一部分。

他意识到贷款金额比他向不知名人士要求的要高,并认为银行不可能将这笔款项作为贷款发放给他,因为他的低月薪会使他没有资格。

他把所有的钱都拿出来,花在自己身上,用于食物、按摩和性服务等方面。

DBS LODGES 警方报告
2019 年 5 月,一名星展银行欺诈官员向警方提交了一份报告,称有超过 150 份以不同人的名义提交的 DBS Cashline 贷款申请,并附有虚假的工资单和收入文件。

在 2019 年 3 月至 2019 年 5 月期间,星展银行因这些欺诈性的 Cashline 贷款申请而被骗支付了 189 万新元。其中一份申请是以 Fazly 的名义提交的,商业事务部开始调查这些罪行。

调查显示,星展银行 Cashline 贷款申请于 2019 年 4 月 8 日以 Fazly 的名义提交,并附有虚假的工资单。

伪造的单据声称 Fazly 从一家名为 Presico Engineering 的公司赚取了 4,660.50 新元的薪水,而星展银行被骗向 Fazly 的银行账户支付了 11,400 新元的贷款。

Fazly 没有自愿偿还贷款。从他的 POSB 账户中追回了大约 300 新元,但剩余的大约 11,000 新元仍未结清。

副检察官 Stacey Anne Fernandez 要求入狱 6 个月,并指出 Fazly 用支付的全部金额“亲自充实了自己”。

她说,他在短时间内花光了所有的钱——贷款是在 2019 年 4 月 11 日发放的,他于 2019 年 4 月 23 日被捕。

法兹利目前因毒品犯罪正在服刑,并询问他的新刑期是否可以与目前的刑期同时执行。法官告诉他这是不对的,因为判决是针对不同的罪行。

当他当前的任期结束时,他将开始他的六个月监禁。

Fairprice Has Buy-1-Get-1-Free Anti-Bacterial Wet Wipes, M&M’s Minis Tube & more till 10 Nov 2021

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Valid from 28 Oct – 10 Nov 2021

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  • GOLD Mandarin Orange 500g (Offer valid till 3 Nov only)
  • M&M’S Minis Tube Chocolate Candy 30.6g
  • FAIRPRICE Anti-Bacterial Wet Wipes Value Pack 2s x AO sheets

SAVE 50%

  • MCCAIN Superfries Crinkle/Shoestring 900g U.P. $A.50
  • BIO ESSENCE Bio Gold Eye Power Illuminator 17g

Available at selected NTUC FairPrice outlets. Products and variants availability varies from store to store. For more details, please call 6552 2722.

7-Eleven S’pore Ice Cream Specials: 3 for $4.60 Cornetto Classic, 3 for $8.80 Magnum & More till 23 Nov 2021

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Take your pick of deliciously smooth ice-cream treats, available in a variety of types and flavours for any occasion or craving. Can’t choose between a cup of boba or ice cream ? Wall’s Cornetto Boba Cheese is just for you !

If your dilemma is between cake and ice cream instead, then why not give their Dark Chocolate Brownie flavour a try? Whichever you choose, share the love with your friends and family at the amazing price of 5 for $8.80.

There’s also Häagen-Dazs stick bars for those who prefer their ice cream coated in delicious flavoured chocolate !

Check out these wonderful options and more:

Price list

  • Cornetto Royale Assorted Flavours 107ml – 135ml (U.P. $2.60 each) – 5 for $8.80
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  • Magnum Mini Cup Classic 100ml (U.P. $4.20 each) – 3 for $9.90
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Stave off the heat and humidity with these ice cream deals from NOW till 26 Oct!

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Woman Was Fined For Abandoning Two Kittens A Few Weeks After Adopting Them Because They “Stressed Her”

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Singapore: A woman who has adopted two three-month-old cats quickly feels “stressed” by the sounds they make and their “hyperactivity”, especially at night.

She claimed that she tried to get them to adopt but failed, so she put them in a pet cage and then put them on the grass with the door open.

Natalie Lau Sze Yuin, 40, was fined S$4,000 by the District Court on Wednesday (October 27) for a crime of abandoning an animal permanently without justification. A second similar charge was considered in sentencing.

Liu was also prohibited from owning any animals for 12 months.

The court learned that Lau adopted two kittens named Milky and Panda from Ms. Teo in early August 2020.

She left the kittens at home, but “feeled” because of the noise they made.

Lau claimed that she tried to adopt a cat through friends, family and animal welfare organizations, but failed.

On August 19, 2020, Lau placed two kittens in a pet cage and walked through her block in Sims Place. She put the cage on the nearby grass, opened the door and watched the kitten run home, and then walked home.

The court learned that she did not leave any food or water, and did not try to check the kittens afterwards.

Later that day, Ms. Teo saw a Facebook post about Milky and Panda that was discovered and suspected of being abandoned. She managed to find Panda, but did not find Milky.

Between August 19 and August 28, 2020, Lau lied to Ms. Teo that she was caring for two cats and claimed that she had vaccinated them. She also sent a video of a kitten to Ms. Teo.

According to court documents, Lau adopted two more cats shortly after giving up Milky and Panda. The two cats have been relocated.

In a statement after the hearing, NParks stated that becoming a pet owner is a life-long commitment and urged owners to be responsible for their animals and provide proper care.

“Remind pet owners to fulfill their pet care standards, ensure that their pets’ residences are safe, and provide appropriate food and water regularly,” said an NParks spokesperson.

“Those who cannot take care of pets should find a suitable home for them, or seek help from animal welfare organizations to relocate their pets.”

A first-time offender who abandons a pet can be sentenced to one year’s imprisonment, or a fine of up to S$10,000, or both.

女子因领养两只小猫几周后遗弃它们而被罚款,因为它们“给她压力”

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新加坡:一位收养了两只三个月大小猫的妇女很快就因它们发出的声音和它们的“多动症”而感到“压力山大”,尤其是在晚上。

她声称她试图让他们领养,但没有成功,所以她把他们放在宠物笼里,然后把它们放在门开着的草地上。

40 岁的 Natalie Lau Sze Yuin 于周三(10 月 27 日)被地方法院罚款 4,000 新元,罪名是一项无正当理由永久遗弃动物的罪名。在量刑中考虑了第二项类似的指控。

刘还被禁止拥有任何动物 12 个月。

法庭获悉,Lau 于 2020 年 8 月上旬从 Teo 女士那里收养了两只名叫 Milky 和 ​​Panda 的小猫。

她把小猫留在家里,但因为它们发出的噪音而“感到压力”。

刘声称她试图通过朋友、家人和动物福利组织收养猫,但没有成功。

2020 年 8 月 19 日,Lau 将两只小猫放在宠物笼中,然后从她位于 Sims Place 的街区走过。她把笼子放在附近的草地上,打开门看着小猫跑回家,然后走回家。

法庭获悉,她没有留下任何食物或水,之后也没有尝试检查小猫。

当天晚些时候,Teo 女士在 Facebook 上看到一条关于 Milky 和 ​​Panda 的帖子被发现并怀疑被遗弃。她设法找到了熊猫,但没有找到米尔奇。

在 2020 年 8 月 19 日至 8 月 28 日期间,Lau 向 Teo 女士谎称她正在照顾两只猫,声称她已为它们接种疫苗。她还给张女士发了一段小猫的视频。

根据法庭文件,刘在放弃 Milky 和 ​​Panda 后不久又收养了两只猫。那两只猫已经被重新安置了。

在听证会后的一份声明中,NParks 表示,成为宠物主人是一项终生的承诺,并敦促主人对他们的动物负责并提供适当的照顾。

“提醒宠物主人履行对宠物的护理标准,确保宠物的住所安全,并定期提供合适的食物和水,”NParks 发言人说。

“那些无法照顾宠物的人应该为他们找一个合适的家,或者向动物福利组织寻求帮助,让他们重新安置他们的宠物。”

首次违反者遗弃宠物可被判入狱一年,或罚款最高 10,000 新元,或两者兼施。