Digital Matters is back in Singapore as part of the All That Matters Festival from Sep 12-15, 2016.

Held at Marina Bay Sands, the event happens smack in the middle of the week that features Ultra Singapore, an electronic dance music (EDM) festival, from Sep 10 – 11, and the Singapore Grand Prix Formula 1, from Sep 16 to 18.

This week in September has never been more exciting.

This year’s Digital Matters, that happens on Sep 15, leads the discussion on the creation and broadcast of online content.

Conferences will revolve around content creation, distribution and monetisation for the new online consumer – the digital native – covering hot topics such as Virtual Reality (VR) and the Over The Top (OTT) marketplace in Asia.

Speakers to look forward to are Scott Broock, VR evangelist, Google who (with other speakers) will talk about the hype around virtual reality and how it will change and progress content development; ShuFen Lin, vice president, family segment & HubLife, StarHub who will discuss (also with a panel of experts) how channels and platforms are reinventing themselves to access new partners and extend their reach which is moderated by Tony Zameczkowski, VP business development, Asia, Netflix; and Colin Giles, executive vice president, Huawei consumer business group will present China’s progress and opportunity in the digital world.

Other notable topics include ‘the future of disruption’ with some big heads from the advertising world such as Josh Black, chief executive officer, GroupM Content, David Mayo, group CMO, Ogilvy & Mather, Asia Pacific, and Vishnu Mohan, chief executive officer, APAC, Havas; and ‘the rise of mobile video’ that will gather together Chiradeep Gupta, global media director, Unilever, Alexander Kisch, executive vice president, business development & business affairs, Vevo, and Jim Small, vice president, Asia Pacific, Major League Baseball.

Also happening during All That Matters is Music Matters, Sports Matters and Marketing Matters.

To find out more about the line up of speakers, programme and pricing, check www.allthatmatters.asia.

spanaech@sph.com.sg

What was your dream career growing up?

For many born in the 1990s, it would have been “doctor”, “teacher” and “lawyer” – but the times have changed, and according to a survey published earlier this year, children aged 7 to 14 have listed “entrepreneur” as one of the top three career aspirations.

It’s not a surprising result, since children tend to take the lead from inspirational figures, and the prevalence of successful entrepreneurs like Mark Zuckerberg, Elon Musk, Jack Ma, and our local “chief gamer” Min-Liang Tan these days has made entrepreneurship a very attractive career to work towards.

In the recent years, many in their 20s and early 30s have taken the leap of faith and gone into the F&B industry, most of whom open themed cafes selling popular brunch items like Eggs Benedict, French Toast alongside (frequently touted as ‘artisan’) coffee concoctions.

However, there are some who are taking the road less glamourous, and are venturing into opening stores in hawker centres and coffeeshops – places where you usually find owners from the older generations.

Their presence comes as a breath of fresh air to Singapore’s hawker scene, which has been touted by CNN as facing an “increasingly […] dire future”, in spite of how it’s an essential part of Singaporean culture.

This is due to the lack of ownership succession (that is, the children of current hawkers taking over their parents’ business), and also how the trade is not fancied by the younger generation due to the gruelling hours of physical labour in an environment which doesn’t offer the comforts of a typical office.

The Government has realised this, and came up with the Hawker Master Trainer Pilot Programme, jointly launched by the Singapore Workforce Development Agency (WDA) and the National Environment Agency (NEA) in 2013, which saw 50 trainees undergoing on-the-job training with veteran hawkers.

Trainees would then have the chance to run incubation hawker stalls in hawker centres for a period of time; after which, they’ll need to tender for their own stalls under NEA’s Tender Scheme.

However, the programme has met with not-so-encouraging results.

Earlier this year, Channel NewsAsia reported that only about 5 out of 46 trainees are still in business. Said Mr Vincent Tan, a 45-year-old who set up a chicken rice store after apprenticeship at an established restaurant, the situation became less rosy after shifting to a third location in June 2015.

“I went to Jalan Besar, one of the coffeeshops, and for six months, there was no crowd. At first, it was not bad, [but] after that, [there was] no outside crowd. From there I gave up,” he said.

Another trainee, Graphic designer Mr Cedric Ng’s attempt also fell through, and he cited financial constraints and the capital needed to start up as a barrier that couldn’t be overcome.

While the future of the programme and our hawker culture are still hard to determine, we decided to compile a list of young hawkerpreneurs currently doing their bit to make a difference:

1. Crab Meat Wanton Mee

Owner(s): Raymond, 28, who picked up his skills from Youtube videos

Speciality: Crab meat-filled wantons with meat sourced fresh and daily from Jurong Port

Address: 560 Macpherson Road, Singapore 368233

2. Coffee Break

Owner(s): A trio of siblings who are the 3rd generation running the store (started in 1935 as San Hai Yuan at East Reclamation Road); Jack Sai, 32, and twins Faye and Anna, 29

Speciality: Traditional sock-brewed coffee and toasted kaya toast with a modern twist, for example, Black Sesame Toast and Iced Caramel Latte

Address: Amoy Street Food Centre, 7 Maxwell Road #02-78, Singapore 069111

3. Tom’s Citizoom Mee Pok Tar

Owner(s): Tom, 31, who already has 7 years of hawker experience under his belt

Speciality: Fish Chor Mee, a play on the usual Bak Chor Mee which is usually served with pork

Address: Blk 20, Ghim Moh Road #01-11

4. Truly Curry Rice

Owner(s): Ex-Forex traders Joel and Deniece, both under 30, and Joshua, Joel’s younger brother. They have since grown from their stall in Telok Blangah Food Centre to Truly Test Kitchen, a coffeeshop with stalls selling different items

Speciality: Hainanese curry rice with homecooked-style side dishes

Address: Truly Test Kitchen, 153 Kampong Ampat #07-05, Singapore 368326

5. Habib’s Rojak

Owner(s): Habib Mohamed, 28, a 2nd-generation hawker who took over the stall from his father, who opened the stall in 1988

Speciality: Indian-style rojak, which is painstakingly handmade by Habib from 3am each day

Address: Ayer Rajah Food Centre, Block 503 West Coast Drive, Stall 68

6. Lim Soup “The Art Of Soup”

Owner(s): Chong Chee Siang, 30 and ex-banker Eric Lim, 42

Speciality: Old Coconut Chicken Soup. Their soups are prided to contain no MSG or pre-made stocks of any kind

Address: Dong Fong Fatt Coffeeshop, 161 Bukit Merah Central, Singapore 150161

7. Jin Ji Braised Duck

Owner(s): Melvin, a 2nd-generation hawker who took over the business from his father who had been running the stall for over 30 years

Speciality: Duck Rice packed into a bento box, with Japanese Ramen-style runny yolk eggs

Address: Chinatown Complex, Blk 335 Smith Street #02-156, Singapore 050335

8. 545 Whampoa Prawn Noodles

Owner(s): Li Ruifang, the 3rd-generation owner who worked in an MNC before taking over the business which started in the 1950s

Speciality: Prawn Mee in soup and dry variations, which Ruigfang starts preparation for from 3am

Address: Tekka Food Centre, 665 Buffalo Road, #01-326, Singapore 210665

9. L32 Geylang Handmade Noodles

Owner(s): Ben and Shirley, a couple in their 30s who took over the stall over 10 years ago from the previous owner, fuelled by Shirley’s love for the noodle dish

Speciality: Ban Mian with an emphasis on the pork used and ikan bilis for the soup base (cooked over 10 hours) and garnish

Address: 558 Geylang Lorong 32, Singapore 389509

10. Xiao Di Fried Hokkien Mee

Owner(s): Terence Chee, 26, who had over 8 years of experience working at different stalls before venturing out on his own

Speciality: Fried Hokkien Mee. He uses prawns from Thailand, ensures the soup stock is cooked for a minimum of 3 hours and chooses to fry only 6 servings per wok

Address: Blk 153, Serangoon North Ave 1, Singapore 550153

11. Heaven’s Indian Curry

Owner(s): Suren and Jesse, a couple who quit their comfortable jobs (Suren worked in a bar, Jesse worked in a bank) to start a branch of Suren’s mother’s famous Heaven’s Indian Curry

Speciality: Freshly-made Putu Mayam and Princess Appam, which is a twist on the traditional Appam. It is topped with egg, cheese and butter

Address: The franchise currently has 4 outlets in Ghim Moh Food Centre, Jurong Point, NUH and Changi Airport

12. Penang Kia Prawn Mee

Owner(s): Julyn Teoh, 33 and her boyfriend Gerald Goh, 37, who used to be Singapore Airlines flight attendants. Julyn learnt her skills from her father who used to sell prawn noodles in Penang

Speciality: Penang-style prawn noodles, which soup stock took the couple over 3 months to perfect

Address: Blk 205d, Compassvale Lane #01-02, Singapore 544207

New Hope For Singapore’s Hawker Culture

These young people have followed their passion and chosen the path less travelled by their peers in a bid to preserve the recipes crafted by generations past.

We wish them all the best, and thank them for helping keep Singapore’s beloved hawker culture alive.

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