We present to you an introductory guide to the online shopping bargain paradise that is Taobao. You’d (almost) never want to step out to shop again.
What is Taobao?
Taobao is China’s premier online marketplace that sells everything and anything you could possibly ever need or want.
When we say everything, we mean it — from clothing and fashion, jewellery and accessories, mobile phones, electronics and accessories, to household essentials such as decorations, houseware and even large furniture pieces like sofas, cabinets and beds.
Is it safe to buy from Taobao?
The massive online shopping marketplace is owned by Alibaba Group, and regularly features in record-breaking ecommerce sales, such as 2019’s Singles Day sale which saw the Group reap a new high of US$38.4 billion (S$53 billion) in total (for comparison, America’s Black Friday that same year saw $7.4 billion in sales).
As the crown jewel in Alibaba’s portfolio, Taobao is said to capture up to 85 per cent of all ecommerce traffic in China’s Tier 1 and 2 cities.
