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Commercials for residential properties are pretty predictable if you’ve seen a bunch of them. Typically, they could be simple photo montages with voiceovers or corny video tours featuring property agents dramatically exaggerating the size of a tiny apartment.
Ultimately, they’re mostly forgettable. Not so for this recently launched ad that manages to get the property development’s name stuck in our heads: Uptown at Farrer.
On Aug 16, the marketing team behind the upcoming condominium complex next along Perumal Road posted a promotional ad for the property.
Generally, it showcased the condo’s close proximity to various amenities (including Farrer Park MRT Station, City Square Mall and Farrer Medical Centre), but netizens were smitten by how the message was delivered — through a hilarious storyline featuring a quirky, fourth-wall-breaking character.
More importantly, it’s all interspersed with the catchphrase “Uptown at Farrer”.
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