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Considering what’s going on around the world, it’s a tough market for real estate these days.
With Covid-19 brutalising the economy, property agents are finding new ways to stand out and make aspiring homeowners pay attention.
In a case of creative marketing gone awry though, a real estate husband-and-wife duo attracted the wrong kind of attention.
PropNex Realty agents who go by their collective name Jasen & Shiqi were the subject of online brickbats after a YouTube video they produced went viral for less-than-positive reasons.
Shared on their YouTube channel on Sept 6, the video featured the two ethnic Chinese agents marketing a five-room flat in Jalan Bukit Merah for sale — while dressed in traditional Indian outfits, spouting phrases in Malay and Tamil, and performing a dance routine that was neither here nor there in terms of cultural accuracy.
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