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SINGAPORE – Visitors to this year’s River Hongbao can expect an interactive festival that celebrates tradition and technology.
For the first time since the annual festival’s inception in 1987, the event will be transformed into a virtual playground from Jan 23 to 27, the first five days of River Hongbao (RHB) 2020.
Using their mobile devices, visitors can embark on a hunt to “catch” virtual Chinese zodiac animals at The Float @ Marina Bay in an augmented reality game called #HuntYourZodiac.
The game was developed by homegrown bank POSB – River Hongbao 2020’s key sponsor – with Sqkii, creator of the popular cash hunt called Hunt the Mouse.
“The first of its kind to be introduced at RHB, the game combines Chinese New Year traditions with technology to deliver a new immersive experience that families and friends of all ages can come together to enjoy,” said Mr Jeremy Soo, managing director and head of Consumer Banking Group (Singapore) at DBS Bank.
To play the game, visitors must log on to the game’s web application via Facebook. They can then roam the event grounds to hunt for the 12 virtual zodiac animals.
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