SINGAPORE — Singapore low-cost carrier Tigerair will come under Scoot’s brand from next year, Budget Aviation Holdings (BAH), which manages both airlines, said on Friday (Nov 4).
Both companies will also adopt a single operating licence, said BAH, a Singapore Airlines (SIA) holding company.
The integration is expected to be realised between mid and end 2017, taking into account commercial, operational and regulatory considerations, the company said.
It will encompass flight scheduling and connections, as well as a common website, contact centre and check-in counters for passengers.
SIA chief executive and BAH chairman Goh Choon Phong noted that both airlines had “made good progress in their integration since the establishment of (BAH) as a common holding company in May” this year.
“The integration has already led to commercial and operational synergies between Scoot and Tigerair that are providing growth opportunities for both airlines,” said Mr Goh.
He added that “the logical next step is to pursue a common operating licence and common brand identity to enable a more seamless travel experience for customers.”
On the brand integration, Budget Aviation Holdings CEO Lee Lik Hsin said: “A single brand touchpoint will also enable a more seamless travel experience for guests across our network and allow us to bring Scootitude to more guests in the region.”
