'Sugar dating' website from Japan opens branch in Singapore

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A sugar dating website from Japan that aims to match young women in Singapore with well-heeled men has launched its service here.

Calling itself a “luxury dating club”, Universe Club operates 14 branches across Japan, with more than 7,000 women in its database and about 3,000 registered male members.

It started operations in Singapore a month ago, said a spokesperson.

Sugar dating refers to a money-for-love arrangement, where young women usually known as “sugar babies” date (usually) much older men — “sugar daddies” — in return for cash or material comforts.

A scan of Universe Club’s Singapore memberships page on Thursday (Dec 5) showed brief profiles of 37 women accompanied by full-body photos, sans faces.

One description of a profile titled “The serious and focused lady” reads: “A model looking for opportunities for her career. In search also to widen her network.”

Another photo of a woman in a more revealing pose has the caption: “Loves to be with any sugar daddy that will be able to support her in any way. A sophisticated sugar baby.”

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