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Ah, Christmas — the most wonderful time of year for voracious shopping, rushing to clear leftover leave days, and of course, a slew of corporate commercials dedicated to the season.
To be fair, Christmas ads tend to be pretty great! Forgetting the fact that these are snippets of promotional videos for brands, the short films can be actually heartfelt (John Lewis, every year), advocating (Iceland Foods, 2018) or even arthouse (H&M, 2016). Singaporean brands do it too, by the way, and Singtel recently pushed out theirs.
Since the telco dropped their 2019 Christmas ad last week, the video has clocked in more than two million views and hundreds of comments on YouTube.
It’s not surprising to see why — the ad’s pretty emotive, not to mention highly relatable to the masses of parents who have or are currently dealing with teen children.
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