SINGAPORE – Popular international singing contest The Voice, in which Singapore’s Nathan Hartono emerged second in a China version recently, will have a Singapore/Malaysia edition.
The televised contest that has established stars mentoring up-and-coming singers will air in both countries next year.
This was announced by mm2 Entertainment yesterday. The company is behind the hit army movie franchise Ah Boys To Men.
It acquired the rights to produce and broadcast The Voice from Talpa Global.
Melvin Ang, chief executive officer of mm2 Asia, mm2 Entertainment’s parent company, said: “Given the strong historical and cultural bond between the two countries, the Singapore/Malaysia version is a great way to extend this iconic format to this part of the world.
“Through the show, we’re also looking to unearth fresh acting and singing talents for our diverse range of movies and entertainment platforms.”
According to Talpa Global, The Voice, which first aired in the Netherlands in 2010, is shown in more than 180 countries with almost 70 local productions.
The 11th season of the American edition premiered last month, featuring singing stars Adam Levine, Blake Shelton, Miley Cyrus and Alicia Keys as coaches.
Details, including the mentors, for the Singapore/Malaysia edition have not been revealed.
The Voice Of China ran for four seasons under the same franchise but changed its format and name to Sing! China this year. Hartono came in second in Sing! China, where he was coached by Mandopop superstar Jay Chou.
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This article was first published on October 20, 2016.
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