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SINGAPORE – Some travellers using online travel booking sites have ended up paying more than they bargained for because of the non-transparent pricing and marketing practices used on these sites, said the competition watchdog.
The Competition and Consumer Commission of Singapore (CCCS) flagged this concern on Monday (Sept 30) when it released the findings of a nine-month-long market study on the online travel booking sector in Singapore.
To tackle such practices in the industry and beyond, it is proposing guidelines on price transparency for all consumer-facing businesses. The guidelines will provide more clarity on what constitutes an infringement of consumer protection laws, and set out the factors and circumstances that the commission may consider in assessing if advertised prices and related practices are potentially misleading.
The commission flagged four common pricing and marketing practices that could mislead consumers: Drip pricing, pre-ticked boxes, strikethrough pricing and pressure selling.
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