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Singaporeans can be a jaded bunch, but few things excite us as much as freebies. So here’s something to cheer about: if you hold a pink or blue NRIC, complimentary movie tickets are coming your way next year under the Go Local Go Cinema initiative.
Announced today (Dec 4) at the Asia TV Forum & Market, the initiative is helmed by mm2 Entertainment and Cathay Cineplexes — both wholly-owned subsidiaries of mm2 Asia Ltd, and it hopes to promote local films as an expression of the Singaporean identity.
Under the scheme, mm2 Entertainment will produce at least three Singapore movies that will subsequently be screened at all eight Cathay Cineplex locations at no cost to Singaporean and Singapore PR movie-goers.
The first film to begin production is Writing Letters (working title) to be directed by Chai Yee Wei (That Girl in Pinafore, Sister, Benjamin’s Last Day At Katong Swimming Complex) of Mocha Chai Laboratories.
Writing Letters traces the heart-warming and unlikely friendship between an illiterate father and his neighbour who helps pen his letters to his young daughter studying abroad.
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