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Most dating apps are free, but more often than not, there’s a monthly subscription fee to unlock all the perks and features — even for something as simple as read receipts.
Choosing not to fork out any cash won’t stop users from finding eternal love, of course, but that knowledge is certainly not stopping people from shelling out. Power users can be splurging up to $29.99 a month for upgrades such as seeing profiles of everyone who liked you on Tinder and rematching with expired connections on Bumble.
Making people pay for a better chance at romantic encounters (among other things) is a sure-fire way to profit, and boy, have dating apps made a killing in Singapore.
Analytics firm App Annie crunched the numbers and found out that Singapore users have spent US$7.1 million (S$9.9 million) on dating apps last year, a good 80 per cent more than what was spent in 2017 (US$3.9 million). Still, the amount is dwarfed by the US$2.2 billion spent on dating apps globally in 2019.
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