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In one commercial, a young office worker has to take care of his family and meet the demands of his parents.
In another, elderly commuters click their tongues in disapproval at an inconsiderate teenager on a bus.
Meant to encourage early retirement planning, the two advertisements have instead drawn flak for their portrayal of the older generation.
The first, by insurance firm NTUC Income, titled The Promise, has gone viral since it was launched on Sept 5.
Racking up more than three million views in two weeks, the video, almost four minutes long, has been praised by many for being relatable, touching and thought-provoking.
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