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If you grew up in the ‘80s and ‘90s, the name ixi:z would be a familiar one, even if you can’t pronounce it.
Along with streetwear brands like Fubu and Alien Workshop which gained a foothold in Asia for streetwear (remember those ultra baggy pants?) — there was ixi:z (pronounced “ick-sees”), which many may not know is actually Japanese.
Their brightly-coloured velcro wallets (those were the days) and slim pencil cases were among the most coveted accessories of the time for many secondary school students.
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