SINGAPORE – Qatar Airways has walked away with the gold award in the Digital category at the 12th edition of the Singapore Press Holdings (SPH) iink Awards for its Qatar Travelogue campaign.
The campaign, which appeared on a number of SPH’s digital platforms, including AsiaOne, showcased Qatar Airways’ network of 10 destinations in the United States.
Besides educating readers on cities that the airline flies to, the campaign also incorporated travel tips taking into account the needs and habits of different types of travellers.
For winning gold, Qatar Aiways also received $30,000 worth of media credits.
Frasers Centerpoint’s Northpark Residence Launch campaign and United Overseas Bank’s “UOB Right By You” campaign won silver and bronze respectively in the digital category.
The winners were presented with their awards at a glitzy celebration night held at The Ritz Carlton, Millenia Singapore on Friday evening (July 29), which was attended by over 300 guests.
The evening’s big winner was a the “Best Teacher / MOE Scholarship” campaign by Up & Up for the Ministry of Education, which won Gold in the Print Classified/Recruitment/Notice category.
The campaign also won the coveted Grand Prix award, which honours the entry that scored the highest number of points from the judges, and saw Up & Up bag a cash prize of $8,000.
BBH won the title of iink Creative Agency of The Year, while OMD Singapore was named the iink Media Agency of the Year.
In addition to the winners of the ten award categories, “Mousetrap” by the Monetary Authority of Singapore took home the Readers’ Choice Award.
Ms Elsie Chua, Executive Vice-President and Head, Marketing Division at SPH, said: “Every year, Singapore’s creative talents toil hard to produce quality advertisements for their clients. As Asia’s leading media company, we feel the need to recognise and reward these deserving talents, and the SPH iink Awards is the perfect platform for that. We hope this recognition will spur our creative talents to constantly break boundaries and scale new heights.”
The Awards, formerly known as the SPH Ink Awards, was originally launched to honour the best print advertisements and the creative people behind them. In 2012, three new categories – Digital, Radio and Out-of-Home – were introduced to recognise creative and effective advertisements on SPH’s other media platforms. It was also renamed the SPH iink Awards, with the additional “i” representing “Integration”.
seanyap@sph.com.sg
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