Local e-commerce Shopback is busy spreading its wings across the Asia-Pacific, with Indonesia and Taiwan among the latest additions to the marketing platform’s global footprint.

Sembcorp Development, a business unit of energy, water and marine group Sembcorp Industries, has expanded its operations in countries such as China, Indonesia and Vietnam.

These are among the many companies that International Enterprise (IE) Singapore has supported over the years in the ongoing effort to help more Singapore enterprises go global.

Lee Ark Boon, the chief executive officer of IE Singapore, said internationalisation is “core” to sustaining Singapore’s growth, and that his agency will continue to help local companies venture abroad.

A survey of nearly 700 companies which the statutory board conducted in the second half of last year found that their overseas revenue grew by 4.2 per cent year on year, outpacing total revenue growth of 1.3 per cent.

The survey, which collected data from the 2014 and 2015 financial years, involved companies that have internationalised, as well as those that are intending to.

IE Singapore said that more than half the companies polled had a presence in the top markets of China and Malaysia; firms are also increasingly interested in Vietnam, Myanmar and India.

Small and medium-sized enterprises (SMEs) derived about 53 per cent of their total revenue from their overseas activities, a 3 percentage point increase year on year.

Among the large enterprises, the proportion is lower, but still significant – at around 40 per cent; this is up by one percentage point year on year.

Singapore’s direct investments abroad (DIA) grew 2.5 per cent year on year to reach S$636.8 billion as at the end of 2015, with Asia accounting for the largest share at 54 per cent.

DIA growth in 2015 was driven by Asia, in particular emerging markets such as India, Vietnam and Myanmar; China, Hong Kong, Indonesia and Malaysia remained the top investment destinations within Asia that year.

The jobs created from companies’ overseas operations were skewed towards the PMET (professionals, managers, executives and technicians) group – 61 per cent of internationalisation-focused jobs were such positions, higher than the 53 per cent for domestic-focused jobs.

The IE Singapore survey also found that overseas operations created jobs that were more likely to be skilled than domestic-only operations.

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IE Singapore said in a statement: “While overseas expansion created jobs both in Singapore and overseas, the majority of the jobs based in Singapore went to Singaporeans and PRs (permanent residents), and SMEs had a higher propensity to send Singaporeans and PRs to take up the jobs based overseas.”

Overall, the agency facilitated more than 450 projects around the world last year, with the majority in China and South-east Asia.

Seventy-five projects were related to entry into completely new markets or new lines of businesses, which enabled companies to build up a track record and boost their credibility to clinch future deals.

Another 45 were in the e-commerce space – a 181 per cent increase from 2015; this came on the back of more companies tapping digital platforms and channels to access global customers and scale up.

Twenty-one projects were mergers and acquisitions (M&A), an 11 per cent rise from 2015. IE Singapore noted that companies were actively using M&A to acquire technology, capability or customer segments.

Last year, IE Singapore said it helped some 37,000 companies here, with SMEs accounting for 80 per cent of that total. More than 10,000 firms received S$73.4 million in grants.

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More companies utilised the Market-Readiness Assistance (MRA) grant; 1,500 applications were approved, a 43 per cent jump from 2015.

Of these, one in five were companies that expanded outside Singapore for the first time to venture into China, Indonesia, Myanmar, Vietnam and India. Around 22 per cent of all MRA grant approvals were for activities in global online retail and e-commerce platforms.

IE Singapore added that it worked together with various trade associations and chambers to help their members internationalise.

There will be a focus on South-east Asia, China and India, which are where 20 of IE Singapore’s 37 overseas centres are located.

“(We) will continue to deepen our in-market presence and network, to identify and create opportunities, and help our companies seize them. Through internationalisation, companies will transform and create high-quality jobs locally and secure sustainable growth for Singapore,” said Mr Lee.

This article was first published on Feb 17 , 2017.
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Have you bought travel insurance yet?

You might get into trouble with Justice Bao if you don’t.

Yes, Justice Bao is back! Well, sort of.

Kids these days might wonder: “Justice who?”

But those who were watching television in the ’90s would probably remember Justice Bao, or Bao Qing Tian, who was a symbol of justice and honesty in ancient China.

A once popular series centred around the historical figure showed his stern hand in ridding the imperial court of corruption.

Now, the Singapore Tourism Board is bringing Justice Bao back, by pairing old footage from the television series with a new Singlish voiceover to dish out important travel tips.

In the video, voiceovers turn court officials and prisoners into ill-informed travellers who are slipshod in preparing for their trips.

Of course, Justice Bao reacted the only way he knew how – by flinging sentences at all and sundry and yelling out loud: “You think? I thought? Who confirm?”

The video has since been viewed over 100,000 times and netizens have given their stamp of approval. It’s definitely a refreshing change from traditional advertisements. 

debwong@sph.com.sg