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Circles.Life may have just pulled off the publicity stunt of the year

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It started with a tipoff sent to our team’s email address on Monday.

Photo: Vulcan Post

Titled “youtiao girls vandalise SGmobile ad at Bugis MRT”, the video showed the two girls from Youtiao666 using spray-paint to scribble on a large ad, which, from what we could make out, was for an up-and-coming telco, SGMobile, which was offering 3GB of data for $40.

Pretty odd, because there hasn’t been news of any new telcos after the not-so-recent announcement of 4th telco TPG Telecom joining the party.

Read also: New virtual telco to offer users free unlimited mobile data for WhatsApp

A thread on local forum Hardwarezone also posted these “behind-the-scenes” screenshots from the girls’ Instagram Stories:

Fast forward to yesterday, and our colleague spotted ads for the same telco (and the graffiti) at Raffles Place MRT:

This time, more of the new telco’s plans were revealed (and of course, dissed), and we couldn’t help but realise they were eerily similar to what current telcos have currently.

“Additional data usage will be charged at $10 per gb”, “Applicable only with a 24 month contract” – familiar, much?

Read also: Good luck Singtel, Starhub and M1 – Circles.Life launches 20GB add-on plan for $20

But it was after we saw this post on Circles.Life’s Facebook page about the announcement of their “$20 for 20GB data” add-on, that everything became clear:

on Facebook

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “http://connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

We heard you want more data! (Especially Youtiao666.) Grab the largest no-contract data plan ever and…

Posted by Circles.Life on Monday, 6 March 2017

To confirm our suspicions, we paid a visit to the SGMobile website, and this is what we found:

Engaging social media personalities/influencers and pulling off such a gutsy publicity stunt isn’t common at all in Singapore, and many brands tend to stick to safer (read: overdone) ways of creating hype.

So it’s honestly pretty refreshing to see Circles.Life not only disrupting the telco scene, but the advertising one as well.

Great one, Circles.Life.

Check out our coverage of their brand new plan here.

Vulcan Post is all about living life with a digital edge, up and coming startups, and people who inspire conversations.
Visit Vulcan Post for more stories.

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Thursday, March 9, 2017 – 11:44
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McDonald’s new Seoul Spicy burgers, Shaker fries & more from 9 Mar 2017

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NOW AVAILABLE: McDonald’s NEW Seoul Spicy burgers, Kimchi Shaker Fries & more

McDonald’s new Seoul Spicy burgers, Shaker fries & more from 9 Mar 2017

Now you can truly indulge in all things Korean at McDonald’s! Satisty your Korean obsession, with McDonald’s all-new Seoul Spicy menu!

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Backstreet Boys: Justin Bieber couldn't 'hold a candle' to us

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Is Justin Bieber the unanimous “bad boy” of music?

The Backstreet Boys would gladly deny that.

In an interview with Elle Magazine, Backstreet Boys heartthrobs Nick Carter, Howie Dorough, Brian Littrell, AJ McLean and Kevin Richardson reflected on their high-flying fame prior to the entrance of the internet and social media.

“I’ll tell you this,” Carter said while name-dropping the Canadian pop star. “There is some sh*t that AJ and I both did that I’m really glad that social media wasn’t around for. Because Justin Bieber couldn’t hold a candle to what we did.”

McLean concurred with Carter and said, “We would have been like TMZ’s (Hollywood news outlet) saving grace, bro. Just anything from me being drunk or irate at a club. Or me walking naked down the hallway in a hotel for no apparent reason…Just random stuff that never really got out.”

Back in the hippie ’90s, Backstreet Boys made it to stardom at a time when Spotify and Instagram were still unheard of. Now that vast platforms are handily available for music streaming, pop stars of the current generation are lucky to easily share their music with fans.

McLean expounded, “But, the fame now-it’s like night and day. The other side of that which was different for us: Without social media, without YouTube, without instant access, we had to do everything grassroots. We had to do every interview, every radio show, every outlet. We had to go to every country-that was the only way to do it. There was no Instagram, or posting things on YouTube to get a record deal.”

Meanwhile, Dorough spilled the beans and recounted an experience watching a One Direction gig a few years ago.

“The new wave of boy band says, ‘Oh, we don’t do what they do.’ But to be honest, to me, it’s not as entertaining. What we do is we truly entertain people. Music, staging, dancing, everything,” he said.

Lastly, the best-selling boy band behind the hits “I Want It that Way,” “Quit Playing Games” and “Everybody” believes that their brand of music is the reason why they stood the test of time and never disbanded.

“Yeah, and I think that’s why we’re still here in a lot of ways. Because it was always about a show. Regardless, we could always make great music and we could have hits. But whenever we hit the stage, we had to give a show that people would remember and that stood on its own,” Carter concluded.

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Thursday, March 9, 2017 – 10:18
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'Superstar K' to be halted after 8 years

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Following an eight-year run, “Superstar K” will be taking a break for now, the company said Tuesday.

It is an iconic singing audition programme on cable music channel Mnet.

“There is no ‘Superstar K’ in this year’s programme lineup,” Mnet said.

However the company denied the rumour that it will not be continuing with the show anymore. It is in the process of re-examining the show, leaving the door open for possibilities including a change of its title and format.

Started in 2009, the show achieved record-breaking success for a cable programme, drawing a viewership rating of 18.1 per cent at its peak.

Its success led to a boom in audition programs among Korean broadcasters, including MBC’s “Star Audition: The Great Birth,” SBS’ “K-pop Star” and KBS’ “TOP Band.”

“Superstar K” has produced many Hallyu stars, such as Seo In-guk, Huh Gak, Busker Busker and Roy Kim. The rumour that the show might be cancelled came about as its viewership rating has been declining, falling below 2 per cent for its latest season in 2016.

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Thursday, March 9, 2017 – 10:21
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Good time in Asia to change gender norms

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Women in Asia have come a long way. In the tech sector alone, there are women who have inspired us and changed the way we live.

We can thank the women in accelerator programmes and those running social entrepreneur platforms for new products continuously rolled out across the region.

We can thank Ms Lim Qing Ru, who paid herself a meagre $410 a month for two years in order to build Zopim, which allows us to easily chat real-time with e-commerce sites.

And the explosion of cab hailing apps in this region is due in part to female entrepreneur Tan Hooi Ling.

Read also: Why more women are needed in the workplace

We are seeing women rise through the ranks in business, technology and government. There is no better time to be a woman in Asia than now.

Women here are now safer, more prosperous and afforded more opportunities than before.

But “before” did not set the bar very high. Despite the accomplishments of women leaders in this region, Asian women still face great challenges.

Read also: S’pore ranked 5th best place for women entrepreneurs

According to the Asian Development Bank (ADB), they continue to, on average, earn 30 per cent to 40 per cent less than men.

Euromonitor said Asian women could earn up to 41.2 per cent less than men by 2030 – higher than global estimates of 35.7 per cent – and Asia might be the only region in the world with deteriorating gender income inequality for this period.

According to the World Economic Forum, more than a quarter of a billion women have entered the labour force in the past 10 years – the total up from 1.5 billion to 1.75 billion worldwide.

Sustainable Development Goal (SDG) 5 of the United Nations 2030 global agenda sets out to achieve gender equality and female empowerment.

Read also: Air India first to introduce women-only seats on planes

The achievement of SDG 5 requires the use of information and communications technology (ICT).

SDG 10 – reducing inequalities – connects, in equal measure, to the active inclusion of women and girls in education, social and economic spheres.

It is an inclusion ICT effectively drives.

Asia loses between US$16 billion (S$22.6 billion) and US$30 billion annually as a result of gender gaps in education and employment.

According to the International Labour Organisation and ADB, the region reportedly loses between US$42 billion and US$47 billion annually due to women’s limited access to employment opportunities.

Eliminating gender disparity in the region would increase per capita income for all by 70 per cent in roughly 60 years, and that is something everyone should be able to get behind.

POWER OF TECHNOLOGY

Throughout my career in sustainability and working for a company with six major Asian markets that have made enormous progress in the last decade, I can attest to the inclusive power of technology.

I witnessed financial services offered to millions of Pakistani women for the first time through Easypaisa, the country’s first mobile banking programme.

I have seen education made possible for women and children through programmes such as telco Dtac’s Best Start Program as well as Grameenphone and Jaago Foundation’s Online Schools in Bangladesh, which connect teachers with remote communities via the Internet.

And younger women are using technology to their advantage – Malaysian film-maker Nora Nabila’s Young Changemakers project uses film to give the marginalised communities a voice.

Her peer, Ms Christine Cheah, had an idea for a cancer screening application, which has since been taken commercially across Malaysia.

Pakistani social entrepreneur Mehroze Munawar leverages data science to drive digital literacy programmes to help Pakistani youth better access online opportunities.

A major 2016 report by KPMG found that communications technology promotes entrepreneurial activity of women, improving business practices and overcoming gender barriers.

This is corroborated by two-thirds of working women, who reported that having a mobile device would give them greater access to business and employment opportunities.

The Internet’s ability to enable access and reduce cost barriers for such young female pioneers is essential in a world where remuneration inequalities still exist.

With the right knowledge, a world of opportunity – of female-empowered initiatives and gender-neutral marketplaces – is at their fingertips, where outputs are judged solely on quality and void of predisposed discrimination.

The issue of female empowerment has never been more relevant in Asia, particularly in South-east Asia.

As the world’s fastest growing Internet market – adding 3.8 million new users a month – the creation and growth of digital economies and women’s empowerment should go hand-in-hand.

Digital innovation has the greatest ability to counteract income equality projections and accelerate inclusion. It is a virtuous circle that feeds itself as it brings more women and disenfranchised people into the fold.

We have the ability to rewrite society’s gender code now.

I sleep better at night knowing that whatever path my daughter may choose, the rise of female inclusion through digital innovation around the world will provide more gender-neutral opportunities and mute, if not eliminate, the age-old – and frankly no longer acceptable – narratives of “before”.

The writer is senior vice-president and head of group sustainability at Telenor Group. This article appeared in The Business Times yesterday.


This article was first published on Mar 09, 2017.
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Thursday, March 9, 2017 – 08:59
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Nike to launch high-tech hijab for female Muslim athletes

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Nike Inc will launch a hijab for female Muslim athletes early next year, becoming the first major sports apparel maker to offer a traditional Islamic head scarf designed specifically for competition, the company said on Wednesday.

The head covering, marketed under the “Pro Hijab” brand, is designed to allow athletes to observe the traditional Islamic practice of covering the head without compromising performance.

Made from a lightweight, flexible material, the hijab is expected to hit stores shelves in early 2018, Nike said in a statement.In recent years, the hijab has become the most visible symbol of Islamic culture in the United States and Europe.

Many Muslim women cover their heads in public with the hijab as a sign of modesty, but some critics see it as a sign of female oppression.

With sensitivities over immigration and the perceived threat of Muslim extremism running high, the head scarf has led to attacks against Muslim women. At the same time, the hijab has evolved in a symbol of diversity that Nike has embraced.

The Women’s March on Washington, held the day after President Donald Trump’s inauguration, used the face of a woman wearing a hijab in an American flag pattern as its promotional image.

Muslim athletes visiting Nike’s headquarters in Beaverton, Oregon, just outside of Portland, have complained about the difficulties of wearing a hijab while competing, according to the company.

The company consulted with Muslim women athletes from around the world, including Middle Eastern runners and cyclists, in the designing the hijab. Other companies have also set their sights on hijab sales to Muslim athletes.

Last year, Danish sportswear company Hummel unveiled a football jersey with an attached hijab for the Afghanistan national women’s football team.Non-professional women Muslim athletes have used athletic hijabs made by smaller companies.

But Nike’s annual net sales in the billions, and its reach in popular culture, can do more to bring Muslim athletes into the fold, said Amna Al Haddad, a Nike sponsored weightlifter from the United Arab Emirates who consulted on “Pro Hijab”.

“(It will) encourage a whole new generation to pursue sports without feeling there is a limitation because of modesty or dress-code,” Ms Haddad said.

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140 North Koreans without papers held in Sarawak

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KUCHING – The Sarawak Immi­­gration Department is rounding up 140 North Koreans in Sarawak whose work permits have expired, said Chief Minister Datuk Amar Abang Johari Tun Openg.

The state government, he said, was waiting for instructions from Putrajaya on whether they would be deported in view of the diplomatic stand-off between Malaysia and North Korea, with both countries having banned each other’s citizens from leaving.

“We have over 170 North Koreans here. Some of them are here illegally as their permits have expired.

“The issue is now being handled by the Sarawak Immigration De­­partment.

“The question is whether we can deport them or not. Deportation has to be done because they are illegals but with the current diplomatic problem, we have to get clearance from the Federal Government,” he told reporters at his office in Wisma Bapa Malaysia here yesterday.

Abang Johari said those with expired permits were employed by private companies in construction and coal mining.

The illegals included 37 construction workers who were detained at a project site in Kuala Tatau near Bintulu on Tuesday for abusing their social visit passes and overstaying.

It was reported that the North Korean workers were arrested in a joint operation by the Immigration Department, the Malaysian Mari­time Enforce­ment Agency and the Marine Police.

The Chief Minister said there were 36 North Koreans with valid permits who were still being employed in the state.

These North Koreans, he added, were taken in for their expertise in construction, mining and hydropower.

“They were engaged before this controversy began,” said Abang Johari.

Read also: 
North Korean leader’s half-brother poisoned to death before flight
Pyongyang bans Malaysians from leaving North Korea: KCNA
Malaysian PM Najib calls on North Korea to release all Malaysians
Malaysia says North Koreans not allowed to leave: Deputy PM

N Koreans wanted in murder case hiding in embassy: Malaysian police

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Car slides down slope at school

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It took four tow trucks and seven men to pull a car stuck on a slope back to safety yesterday morning near Marymount Road.

The silver Volkswagen had crashed into a portion of the fence at the carpark of Marymount Convent School.

Police said they were alerted to the accident just after 7am. The female driver, 38, was conscious when she was taken to Tan Tock Seng Hospital.

Read also: 8 teens dead after horror JB crash involving car and cyclists

The Singapore Civil Defence Force said the driver sustained soreness in her right shoulder and wrists and dispatched an ambulance and a fire engine to the scene. Marymount Convent School confirmed with The New Paper that the driver is a teacher at the school.

Mr Jim Koh, 30, the owner of GAO Express Towing Services, who was alerted to the accident around 8am, said that based on his eight years of experience, the driver was most likely reversing into a parking lot when she lost control and slid down the slope.

Read also: Toyota ends up on top of another car after accident near Chong Pang Camp

He said: “This case is not common for us, it was tricky because the ground was wet and soft from the morning rain, making it hard to lift the car off the slope.”

Mr Bernard Tay, chairman of the Singapore Road Safety Council, said that although most cars require drivers to engage a gear knob before changing from “drive” to “reverse” mode and vice versa, drivers should still check that they do not accidentally engage the wrong gear while parking or driving.


This article was first published on Mar 09, 2017.
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Thursday, March 9, 2017 – 08:48
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Surge pricing 'likely to push up peak fares'

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The taxi industry should be allowed to innovate and adapt to new market conditions and competition, Second Minister for Transport Ng Chee Meng told Parliament yesterday.

Mr Ng’s comments were a strong hint that taxi companies would soon get the go-ahead to use dynamic pricing as another option for booked trips.

ComfortDelGro, which controls over 60 per cent of cabs here, told the Public Transport Council (PTC) last week of its plan to introduce dynamic, or surge, pricing – similar to that used by third-party car hailing companies Uber and Grab.

Trans-Cab, Premier Taxi and Prime Taxi have also informed the PTC of similar plans.

Read also: Trans-Cab, Premier Taxi plan to use surge pricing

The PTC is in discussion with the taxi companies, said Mr Ng.

Chua Chu Kang GRC MP Zaqy Mohamed said commuters are now faced with a “double whammy” of fare uncertainty and taxi availability.

Read also: ‘Dynamic fares’ in the works at 4 taxi companies: What you need to know

Pointing out that the Taxi Availability framework, which requires taxi companies to clock a minimum daily mileage, was scraped last year, he asked: “How can the ministry ensure that the public will be adequately served?”

Mr Ng said he understood some commuters’ concerns about dynamic pricing but said they would know exactly how much their fare would be and can choose to accept or decline.

“The taxi companies, I understand, intend to retain the traditional metered fare system even as they introduce dynamic pricing. But ultimately, taxi companies should ensure that dynamic pricing improves, and not worsens the matching of supply to demand,” he said.

Read also: Grab set to provide fixed upfront fares for booking cabs

Transport experts think that surge pricing, which kicks in only when demand is high, will likely push up taxi fares, especially during peak periods.

SIM University economist Walter Theseira said: “Demand would probably be higher during peak periods, where there are currently surcharges.

“While it depends whether taxi companies can comfortably meet demand during these periods, it is unlikely they would want to bring down the current prices.”

He is concerned that elderly people who do not know how to use apps to get a taxi might find it more difficult to hail one on the street.

UniSIM adjunct associate professor Dr Park Byung Joon, a transport expert, also thinks that fares are likely to go up.

He said: “During non-peak periods, private hire cars are only slightly cheaper than taxis, but they can be much more expensive during high demand.

“If you average it out, it would probably be more expensive for taxis using surge pricing.”

Government Parliamentary Committee for Transport chairman Sitoh Yih Pin said technology had disrupted the industry and provided more options and value for commuters, but he also highlighted the difficulties faced by taxi drivers.

He added: “I do not advocate protectionist policies for our taxis. But in a reasonably short period, three events and their corresponding policies are likely to have repercussions on the livelihoods of taxi drivers.

“They are the entry of private hire cars, the restructuring of diesel tax and the push for automated driverless cars.”


This article was first published on Mar 09, 2017.
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Thursday, March 9, 2017 – 08:28
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Older cabbies not keen on surge pricing

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Most of those who spoke to The New Paper were apprehensive about the pricing system and the technology involved.

Mr Chia Chiong Soon, 70, a cabby of 20 years, said: “Why must we make things so complicated? Older people usually drive leisurely, and all we want is for things to remain convenient and easy for us.”

Another cabby, who wanted to be known as Mr Tan, 60, said: “I want to rely on the meter, and I don’t want to have to keep meddling with my phone when I drive.

Read also: Trans-Cab, Premier Taxi plan to use surge pricing

“It’s dangerous and troublesome for me. My phone is old and cannot handle so many applications.”

Others found the dynamic pricing model, which fluctuates based on demand, confusing.

Read also: ‘Dynamic fares’ in the works at 4 taxi companies: What you need to know

A Comfort taxi driver, Mr Chua, 59, felt that surge pricing would be unfavourable to taxis. He said: “If we have the same pricing model as Grab and Uber cars, then who will book our cabs? Commuters will stick with one platform because it’s more convenient for them.

‘PROMOTIONAL CODES’

“Moreover, Grab and Uber have promotional codes that could lower the price.”

Another Comfort cabby, Mr Tan Tai Heng, 62, also prefers to stick to the meter.

Read also: Grab set to provide fixed upfront fares for booking cabs

He said: “I don’t know how low-surge prices will go during non-peak periods. The meter pricing takes into account traffic jams and delays, so we may earn more.”

However, Mr Mahmood Abdullah, 66, said surge pricing may help taxi drivers remain competitive.

“If we have the same pricing as Uber and Grab, then maybe we won’t lose out on customers. They may also choose us because now we can all charge the same.”


This article was first published on Mar 09, 2017.
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