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Becoming Mr Popular: A day in the life of a mascot talent

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SINGAPORE: It might seem like an easy way to pick up some extra cash on the side.

To the casual observer, mascot performers just need to walk around in a costume, waving at people and posing for photographs – or, if you’re lucky enough to be in a Pikachu Parade, basking in the screams and adulation of thousands of children.

But what goes on behind the scenes is far less glamourous and much more strenuous.

Event management company JNR Entertainment provides mascot services and has gamely agreed to give me a glimpse into the life of one of their employees – event executive James Chiang – as he goes about his day as a mascot talent.

Local News SingaporeJames Chiang as Mr H. (Photo: Lianne Chia)

 

10.00am: It’s a weekday morning and the Suntec Convention and Exhibition Centre is teeming with people formally dressed in business attire. I’m here to meet James, my designated companion for the day.

The slim, bespectacled 25 year-old greets me with a smile and firm handshake, before running me through the agenda for the day. Laboratory diagnostics company Human Diagnostics Worldwide has booked his services for the day to take on the role of Mr H, a lab technician-type character who stars in many of the company’s promotional videos.

He tells me that mascot talents usually only need about 15 minutes to meet the client and put on the mascot costume – which JNR Entertainment also supplies – before beginning their work. But in this case, the company has provided its own costume, which means that James needs extra time to try on the costume and make adjustments before his engagement is due to begin at 11am.

The event we’re at is a trade exhibition held in a cavernous air-conditioned hall, not open to members of the public. I thought it would be a piece of cake for James, and I told him so.

He shrugged non-committally. “Let’s see what the costume’s like first,” he said.

10.15am: The costume consists of a thickly padded foam body, detachable legs and a rigid plastic head. On top of the body, James also needs to put on a pair of trousers, shirt and a lab coat.

All this makes for a struggle to get in and out of the costume – a struggle exacerbated by the cramped conditions in the makeshift room set aside for James.

“Usually our mascots aren’t this thick, and more flexible,” he said, as he turned around to get zipped into the foam body by a staff member from Human. “I really need help to get into this one.”

Local News SingaporeJames getting zipped into the thick foam body of the costume. (Photo: Lianne Chia)

It takes James 10 to 15 minutes to get ready, with the help of one or two staff members. He moves awkwardly for a few minutes around the small room before gesturing to one of them to lend him a hand in removing the head.

He heaves a sigh of relief, mopping his brow.

11.00am: It’s showtime! James is led out of the room by a staff member, who cautions him to watch his step and walk slowly.

The exhibition area is fairly empty, and I wondered about the reception he would get from this corporate crowd. But he proved to be a hit.

Heads turn as he ambles slowly around the space, waving and flashing passers-by the thumbs-up sign.

“It’s a mascot!”

“So weird!”

“Can I take a photo with him?”

A variety of different responses greets James at every turn. Grasping on to the staff member’s arm, he gamely stops and poses for a photo with a passers-by, before waving goodbye as he is led away.

Local News SingaporeJames getting zipped into the thick foam body of the costume. (Photo: Lianne Chia)

We do one round of the exhibition space before returning to the booth, where he poses for a group photo.

12.00pm: It’s time for a break. James retreats to the holding room and with some difficulty, removes the costume.

He collapses into a chair and gulps down some water gratefully.

“It’s important to keep myself hydrated because it’s so hot in the costume,” he explained. “Sometimes, the sweat drips into my eyes and it can be painful, but I can’t wipe it away because I’m wearing the head, and my hands are as good as paralysed once I’m in the costume anyway.”

Local News SingaporeCatching a rest and a drink of water. (Photo: Jalelah Abu Baker)

There are bottles of water all over the small table, and I finally understand what they are for. In the half-hour or so we are in the room, James drinks five bottles of water.

“But doing this is a great way to lose weight,” he quipped. “I think I’ve lost about 5kg in three months just by being a mascot talent.”

Before we know it, it’s time to put the costume on, and we are off again.

12.30pm: The air-conditioning in the exhibition hall is on at full blast, and I am shivering. But next to me, James is drenched in sweat.

I ask him if the oppressive heat is the biggest challenge he faces, and he shrugs.

“Maybe,” he said. “But then sometimes there are kids who try to take off the head, or pull your hair…that can be irritating sometimes.”

“But they’re just kids being kids, so I just use my hands to wave them off and say no in a nice way.”

1pm: As James is led around the exhibition area, I step into his path to take a photo. Without hesitating, he stops and shows off a variety of hand gestures, opening his arms wide, waving and giving me the thumbs-up sign.

Impressed, I later asked him if he knew that I had been snapping pictures of him.

He laughed and shook his head.

“I can’t really see anything that’s directly ahead of me,” he said. “There’s a hole at the mouth area, but I can only see the ground and people’s feet.”

“So if I see feet coming towards me, I know people are coming, so I will start shaking hands and making gestures.”

These gestures are, he added, of vital importance to being a good mascot talent.

“There must be a lot of action, because the passers-by can’t see your face,” he said. “I learnt this through trial and error because sometimes, when my colleague is the mascot, I have to be his assistant.”

“So I found out what the correct posture is, and the gestures people like.”

Local News SingaporeLearning hand gestures like this is of vital importance to a mascot talent. (Photo: Lianne Chia)

2.00pm: James has a small face towel stashed away that he uses periodically to wipe his sweat during his breaks.

He is clearly no amateur, and I ask him about his experience.

“I’ve been Barney, Pikachu…and the God of Fortune”, he said. “But honestly, I’ve only done this 6 to 7 times over the past three months.”

“The part-timers are the real pros at this.”

It turns out that his company had initially planned for a part-timer to wear this costume. But when the time came for him to be fitted, they realised he was too big to squeeze into it. James, as the slimmest member of the team, had to step in.

But this is par for the course for James, who has tried his hand at balloon sculpting, dishing out ice cream and popcorn at parties, and even being a magician’s assistant.

“I could be scooping ice cream today, being a mascot tomorrow, and making teh tarik the next,” he said. “Every day I wake up and I do something different… “It’s what I like about being part of the events industry.”

2.30pm: “You human ah?”

An elderly man stops James and pokes a finger into the thick foam padding around his upper arm. James responds by giving him a thumbs-up and a wave.

Next to him, the staff member from Human grins and invites the elderly man to take a photograph with James.

It is nearing the end of his time as a mascot. The crowd is getting thicker as more people stream into the exhibition area, asking James for photographs.

Inside the costume, his energy must clearly be flagging. But from the outside, there is no sign of exhaustion as he continues waving at passers-by and posing for photographs.

Local News SingaporeMaking heads turn in the exhibition area. (Photo: Jalelah Abu Baker)

We do one final round of the exhibition area before calling it a day and heading back to the booth.

3pm: With a sigh of relief, James removes the costume for the last time, mopping his brow.

“It’s been twenty minutes but it felt like twenty hours,” he said. “It’s very tiring and sweaty…but I’m glad so many people came to take photos with me.”

He packs the mascot neatly into a box and leaves it in a corner of the room before picking up his backpack and getting ready to leave.

I take my chance and ask him how much he is paid.

“About S$2,000 a month, for my full-time job,” he replied. “We usually give our part-timers S$10 an hour for other event jobs, but because being inside the mascot costume is so challenging, we pay our part-time mascot talents about S$50 for 2 hours.”

Clearly, this is not a fast road to easy money like I thought it would be. But there are payoffs.

“For the twenty minutes I’m in the mascot costume, it’s like I’ve become Mr Popular…everyone wants to take photos with me,” said James, grinning. “No one would want to take photos with me if I wasn’t wearing it.”

“It feels good.”

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Delifrance: 1-for-1 coffee beverage promotion at all* outlets from 23 – 29 Apr 2017

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Delifrance 1-FOR-1 any coffee beverage at ALL outlets except Coronation Plaza and Delifrance Express Corner in Fairprice Xpress and Cheers till 29 Apr

Delifrance: 1-for-1 coffee beverage promotion at all* outlets from 23 – 29 Apr 2017

Celebrate Administrative Professionals’ Week with Delifrance 1-for-1 Coffee Promotion!

 

Couple scolds elderly man for sitting at ‘reserved’ kopitiam table – and guy even pushes him

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For many of us, we probably do not mind sharing tables with strangers when there is a lack of them at coffeeshops because this is part of Singapore’s unique kopitiam culture.

Not for this couple, however, who blew up at an elderly man for trying to sit at what they apparently felt was a ‘reserved’ table.

According to a video posted by Thelocalsociety on Facebook, the incident took place at a hawker centre at Toa Payoh Lorong 8, though the date and time it occurred is unclear.

The clip starts off with the woman talking on her mobile phone, before ending the call and engaging in an argument with the old man.

Suddenly, her male companion rushed towards the elderly uncle from his back, giving the latter a hard shove and getting involved in the quarrel as well.

The elderly man was pushed forward from the impact, but managed to hold onto the table to support himself.

He then said, “She said [the table is] reserved,” to which the younger guy responded, “Ya, reserved what”.

The woman later also retorted, “People tell you that someone is sitting and yet you still want to argue.”

A onlooker tried to break up the dispute and the video eventually ended with the elderly man leaving with his tray of food.

on Facebook

Young couple bullied and pushed an elderly man over a table at Toa Payoh Lorong 8 hawker centre.

Read:http://bit.ly/2p3cWY0

Thelocalsociety

Posted by Thelocalsociety on Saturday, 22 April 2017

The video, which has been viewed 705,000 times on Facebook and garnered more than 17,000 shares, has sparked outrage, with netizens taking the elderly man’s side.

Many slammed the couple for being disrespecting and said that pushing the old man was too much. They also pointed out that it was “just a table” that the couple could have simply shared.

One user commented, “Respect the elderly… if it’s your parents being treated that way… how would u feel… where’s the empathy…”

Another added, “Dress smart doesn’t mean you have manners… It’s sad to see this kind of “educated” people but lack of respect.”

Let’s be more gracious, everyone!


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What we lose, when family recipes vanish – a legacy of love and sacrifice

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SINGAPORE: When I was a child, my mother used to say that I took after my father’s family from Malaysia, and my sister was more like hers – because while my sis preferred to “jiak kantang” (literally, eat potato, or Western food), I would gladly gobble down any Hakka food that my grandmother cooked whenever we visited her in Batu Pahat, Johor.

Thus I became known as the Batu girl.

But as much as I liked her food, I dreaded having to leave the comforts of Singapore each time for my father’s childhood home, where we had to shower with a pail and rats scurried along the open drains. Because of that, I didn’t want to be the ‘Batu girl’, and I decided that I didn’t like my grandmother’s food anymore.

Then in the early 2000s, my grandmother moved to Singapore. I went from seeing her once a year to once a week, but I didn’t get any closer to her – partly because she speaks Hakka and Mandarin, and I am proficient in neither.

My grandparents in the verandah of the Batu Pahat house in the 1980s

 

It wasn’t until a few years ago that I started to really bond with her. My father had passed away after a difficult battle with cancer, and suddenly, that void in our lives brought us closer.

She would say, “I want to see you because it’s like looking at my son”, and sometimes, I would catch glimpses of my father in her too.

I wanted to make up for those years when I denied her food – so I started eating everything that she put in front of me, just like those times in Batu Pahat. Cooking was her way of showing that she loved us, so it seemed the most natural way to reciprocate – nothing pleased her more than emptied plates and full bellies.

Once we established this understanding, I thought that learning how to cook from her would be the next step. But she would never agree to teach me anything.

“Too much work,” she always said.

Still I would go over to her house anyway, to watch her cook as she told me stories about my dad. I would shoot home videos of her, like this one below in 2014. “My grand-daughter is so strange,” she said, baffled by my interest in cooking.

THE BASICS OF HAKKA COOKING

There are few better examples of a labour of love than Hakka cooking.

Common dishes like Hakka Niang Dou Fu and Wu De Ban (commonly known as abacus seeds) require a ridiculous amount of preparation – but my grandma would gladly slog in the kitchen for days over just one dish that would be devoured by the family in minutes.

Why she thought this way about food, I only began to understand recently when Nai Nai, as we affectionately call her, finally agreed to teach me one of the basic recipes, Ke Jia Mian (handmade Hakka noodles) – a simple meal made of wheat flour and minced meat.

As my cousins and I soon found out, making the noodles was a tedious process. We watched as our grandmother’s hands moved slowly through the flour and water, mixing and kneading in small batches until she created the perfect balls of dough.

“Not too much force or you will hurt the dough,” she warned.

WATCH: How it’s done grandma’s way (3:13). For the full recipe of Mrs Lam’s handmade Hakka noodles, click here.

We’re looking for home-cooks with a story behind their beloved family recipes. Want to help preserve them for the next generation? Contact us at Facebook.com/CNAInsider or @ShuShanCNA on Twitter. #VanishingHomeRecipes

——–

With firm but gentle hands, she flattened each ball into thin discs with perfect uniformity before they went through her Ampia 150 pasta maker – a machine that has been with her for more than 50 years.

“During the Japanese era, your grandfather and I used a bamboo stick to flatten the dough. He took one end, and I took the other, and we would go ngak ngak ngak. You couldn’t do it without someone else’s help,” she said.

“It’s like relationship-building,” one cousin chimed in.

Nai Nai qualified: “He could do a better job than me – he did the whole process by hand.”

As a young boy, my grandfather had the responsibility of cooking for people in his village in China, I learnt. When he moved to Malaysia in 1936 at the age of 19, he kept his preference for Hakka food.

When he married my grandmother, he made sure she learnt how to cook to his standards dishes like pork stew with beancurd sheets, double-boiled soup tonics, and even home-made rice wine. He was a perfectionist, she said.

He wanted me to take my cooking seriously and would scold me all the time. Sometimes I wouldn’t talk to him for days after.

On top of having to meet her husband’s demands, my grandmother also had to feed a family of five children with just $80 every month.

“I had to rack my brains thinking of how I was going to feed the whole family. But I managed, and sometimes I could even save $10,” she said. Prudence is said to be a Hakka trait.

WHEN FOOD WASN’T ABUNDANT

So, it would make sense for a dish like Hakka noodles to be a regular on the dinner table in those days – indeed this night, with 2kg of wheat flour and 1kg of minced meat, we would be feeding 15 people for under $20.

Mai sayang (don’t waste anything),” Nai Nai said as she picked up the small pieces of dough that came apart, throwing them back into the mixing bowl for the next batch.

Her thriftiness is ingrained, having grown up in an even poorer family: “We didn’t even have rice. We had to grow our own food, and I raised pigs and chickens till they were so big and plump,” she recalled.

Even in her early days of marriage, she rarely got the chance to cook any of my grandfather’s dishes because they stayed in a shared house with other families. Everything she cooked had to be economical and easy to whip up.

One bunch of sweet potato leaves would cost 5 cents. Then we would fry a few eggs from the ducks we kept, and that would be our meal – me, my younger brother, and your grandfather.

“We were so poor back then. You girls have never seen that kind of poverty,” she added.

By now, we had all our dough sheets laid out on the table. It was obvious which were the ones made by grandma, and which were made by us.

My grandmother puts a sheet of dough through the pasta machine.

“Don’t worry if your dough not nice – for anything that is imperfect, there will always be a remedy. Like make up – if a girl is not beautiful, she just has to put on makeup and she will look nice!” she said, as she loaded the sheets into the pasta machine again.

One last time, she turned the handle of the noodle maker with control, and out came strands of silky golden noodles. Like Rumplestiltskin, she had spun wheat into gold.

“This is a craft. Once you get the hang of it, it becomes very easy. I’ve been doing this for more than 50 years!” she reminded us.

“Like rumplestiltskin, she had spun wheat into gold.”

TOO MUCH WORK, BUT…

At 88, Nai Nai is still healthy but her knees are starting to trouble her, so she spends less time in the kitchen these days. Even her food is not quite the same (but she blames it on the ingredients – “Malaysia’s better”, she says).

Do you still like cooking, I asked her. “I’m sick of it. I have been cooking since I was 15,” she said.

That was when I realised that as a wife and a mother, cooking had always been a duty to make sure that no one in the family ever went hungry.

And so, she was reluctant to teach me because she didn’t want her granddaughter to be banished to a kitchen (“so much work,” she repeated), now that there are other ways to make sure your children are fed.

“Women today have earning power. If you don’t have food at home, go to a restaurant. Don’t do what I did – making noodles is beneath you,” she told me.

And yet, she keeps cooking. It may be more common these days for grandparents and parents to give affection in the form of toys and gifts, but in my grandmother’s time, she cooked – and so she won’t stop.

LEGACIES WORTH PRESERVING?

Thanks to Nai Nai, food has always brought us together. That night, as four generations of the family slurped up every last strand of noodle, I wondered: Where would the next generation of our family be without her cooking?

Would they come together as often around the dining table? Would they know where we came from, and the stories of our grandparents that made us the loving family we are today?

Cousins around the dining table in the Batu Pahat kitchen.

Still, Nai Nai doesn’t see it this way. “There’s no use in learning all this. They won’t want this type of food. They would want modern food. The world will be a different place, and we have to advance with it,” she said pragmatically.

The world will change, indeed, but I believe we are all the richer as families when we preserve some legacies that are worth keeping. Which is why as a journalist, I have undertaken to track down and help preserve some vanishing home recipes, starting with my family’s.

If you know an old-timer in your family whose cooking you love, and whose food has meant something special to you, I would love to hear from you. And stay tuned, for more in this new series.

Contact CNA Insider at Facebook.com/CNAInsider. Follow Lam Shushan on Twitter @ShuShanCNA.

For the full recipe of Mrs Lam’s handmade Hakka noodles, click here.

 

The completed swirls of noodles, ready to be boiled and served.

 

 

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Puppy's tail apparently 'chopped off' in suspected abuse case: AVA investigating

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SINGAPORE – A puppy was found along Pasir Ris Farmway on Friday (April 21) with its tail apparently missing, in what is a suspected abuse case.

Mr Sam Chan, a 48-year-old dog trainer, posted photos and a video on Facebook on Friday showing the puppy, with its tail missing.

The post was shared more than 3,600 times.

Photo: Facebook/ Apollo Chan

“I don’t know who will do this, those perverts,” he told The Straits Times in Mandarin on Saturday (April 22).

He said a feeder had found the puppy along Pasir Ris Farmway on April, and it is now at the vet.

on Facebook

在此我要感谢一个人,就是我们的Dr Teng。当我把狗带去给他看的时候,他看完了告诉我说,狗宝宝可能过不了这一关,我问他怎么办,那个时候我很乱,可能他看得出來。后来他告诉我们,他会把狗宝宝带回家,观察一个晚上。感谢主,在Dr Teng的照顾下,宝宝挨过了这一关。再次的感谢Dr Teng, (Teng!如果可以的话,下次我们见面时,可以让我亲你的头一下吗?🤔

Posted by Apollo Chan on Friday, 21 April 2017

It will be put up for rehoming at Mutts and Mittens, a pet shop that also boards and rehomes animals.

Mr Chan, who has worked there for six to seven years, said he thinks it could be abuse as the tail was cut very cleanly and was unlikely to be accidental.

on Facebook

A tiny pup was found by a stray feeder. His tail was missing, leaving behind an extremely deep, maggot infested wound…

Posted by Barkway Pet Health on Friday, 21 April 2017

Mr Derrick Tan, president of dog rescue group Voices for Animals, told ST that the puppy’s wound was surrounded by maggots.

He said: “We are unsure if it was cut off, or someone had tied a rubber band around it.

“It could be abuse as it is a very clean cut.”

The Agri-Food and Veterinary Authority (AVA) is investigating the case.

Read also: Ubi cat found wrapped in masking tape in unusual animal abuse case


This article was first published on April 22, 2017.
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M1 Netball Super League: Mannas live up to favourites billing by reaching grand final

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SINGAPORE – Mission Mannas secured their spot in the M1 Netball Super League (M1 NSL) grand final by triumphing over Tiger Sharks 47-36 on Saturday (April 22).
The tournament favourites ensured their unbeaten record for the season remained intact with an…

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M1 customers enjoy 1-for-1 Shaw Theatres movie tickets on Sundays

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TOMORROW: M1 customers enjoy 1-FOR-1 Shaw Theatres movie tickets!. Limited to first 450 customers (23 Apr)

M1 customers enjoy 1-for-1 Shaw Theatres movie tickets on Sundays

With M1 Movie Sundays, treat a friend to catch the latest blockbuster or cuddle up with your loved one over a romantic comedy. Just present your latest M1 bill or show the M1 logo to get the second ticket FREE.

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2 new public housing projects to be built in Toa Payoh

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SINGAPORE: Two new public housing projects will be built at Caldecott and Toa Payoh East in the next five to 10 years, announced the Housing and Development Board (HDB) on Saturday (Apr 22).

The two projects could yield a few thousand units, said HDB. The Caldecott housing estate, which will be about 10 hectares, will be located next to Caldecott MRT station – along the Circle Line and the future Thomson-East Coast Line – and close to the Toa Payoh West Market and Food Centre.

The development at Toa Payoh East, which will be about 4 hectares, is close to the Toa Payoh South Community Centre and Lian Shan Shung Lin Monastery.

“When completed, these new housing projects will inject new facilities that will benefit the surrounding residents,” said HDB. “They will also offer new and younger families the opportunity of living in Toa Payoh.”

The two new HDB housing projects are part of plans to rejuvenate Toa Payoh under the Remaking Our Heartland (ROH) programme. Toa Payoh was the first satellite town planned and built by HDB in the 1960s and is now home to about 120,000 residents.

(Infographic: HDB)

Under the ROH programme, all five existing neighbourhood centres in Toa Payoh will be renovated. More facilities will be installed, especially ones to make common areas more senior-friendly, such as ramps and handrails, said HDB.

The 4km-long ring road around Toa Payoh Central will also be spruced up. Seven “pocket parks” will be also be built along the route, with fitness and community facilities installed.

The Toa Payoh Town Centre will be revamped as previously announced, with more seating spaces, sheltered rest areas as well as a possible water play feature.

All five neighbourhood centres in Toa Payoh will be upgraded with new multi generational features. (Photo: HDB)

TOA PAYOH’S HERITAGE CORNER

In response to residents’ requests to preserve Toa Payoh’s history, the HDB said that one of the gardens at the Town Centre – the garden fronting Block 184 – will be turned into an arts and heritage corner where Toa Payoh’s history will be highlighted through information panels and storyboards. A model of Toa Payoh Town Centre in the 1970s will also be displayed.

The new arts and heritage corner. (Photo: HDB)

Other upgrades to the town include more sheltered pedestrian walkways and cycling paths, while around 1,200 dual bicycle racks will be installed at existing HDB blocks.

Mr Ku Swee Yong, key executive officer of International Property Advisors, said the effort to rejuvenate Toa Payoh is a welcomed one, but warned that homeowners should not mistake the ROH exercise for an asset enhancement programme. Instead, he said it is meant to meet the current needs of residents in an older estate like Toa Payoh, which is home to a relatively larger population of elderly residents.

According to the HDB, close to 30 per cent of the residents in Toa Payoh are aged 60 and above.

“Many of the flats are beyond 30 years of age and have less than 70 years of lease left … the shrinking leases will still lead to depreciating asset values,” Mr Ku said.

Around 100 residents and grassroots leaders took part in focus group discussions in June 2015 to give their ideas for improving Toa Payoh.

Residents can continue to provide their feedback online or at the Remaking Our Heartland exhibition at the HDB Hub Atrium, which will be held from Apr 22 until May 7.
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Central CDC launches largest volunteer recruitment drive to help seniors

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SINGAPORE: The Central Singapore Community Development Council (CDC) launched its largest volunteer recruitment drive on Saturday (Apr 22), with a call for 10,000 volunteers to join in its Silver Alliance for Seniors – a series of outreach programmes aimed at improving the lives of seniors.

The programmes, which were first launched about four years ago, range from home refurbishment works – like painting, cleaning and fumigation – to volunteers befriending seniors living in the area and taking them to local areas of interest. Last year, about 9,000 volunteers took part.

Saturday’s recruitment drive launch comes as the area, like most of the country, grapples with an ageing population. It also comes amid ongoing efforts to increase assistance for low-income seniors that live in the district’s more than 30,000 rental flats – more than half of the total number in Singapore.

“This volunteer-driven effort to better their living environment is a continuous task,” said Central Singapore District Mayor Denise Phua at the launch, which saw students from Teck Ghee Primary School, Pathlight School and Raffles Institution help clean 32 units in Ang Mo Kio.

Local News Singapore
Volunteers from Teck Ghee Primary School, Pathlight School and Raffles Institution help clean seniors’ homes in Ang Mo Kio. (Photo: Kenneth Lim)

 

“We need the help and strength of many more volunteers – individuals, groups, or organisations,” she added. “I hope that many more will come forward.”

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Singapore restaurateurs take on halal foreign cuisine

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SINGAPORE: A bigger and hungrier market, a new challenge and camaraderie over food – these are the main reasons why some restaurateurs in Singapore have recently sunk their teeth into the halal scene. Their speciality? Cuisines not traditionally prepared the halal (the Arabic word for permissible) way.

In the past year alone, at least four companies have opened halal restaurants in Singapore, each offering a different cuisine. Swedish restaurant Fika introduced European bakery Konditori. British cafe The Mad Sailors opened in nearby Haji Lane at around the same time, following its Mexican brother Afterwit.

In February, local entertainer Sheikh Haikel and partner Bernie Tay threw open the doors to Fatpapas, a soon-to-be halal-certified version of the latter’s Fatboy’s burger joint. A few weeks later, popular halal Japanese restaurant The Ramen Stall launched The Dim Sum Place just next door.

HUNGRY FOR OPTIONS

Deeper pockets have led to the want for more options.

“Fast food was a luxury for me growing up,” said Mr Mustaffa Kamal, co-founder of a trio of halal concept cafes in Kampong Glam. “Students today can afford to spend, say S$50 on breakfast.”

Local News Singapore
The menu at Afterwit includes burritos, tacos, quesadillas and tortilla pizzas. (Photo: Afterwit’s Facebook page)

“But then the problem became, where could they spend their money? How often can you go to Carousel?” he added, referring to Royal Plaza on Scotts’ popular halal international buffet.

Singaporeans are also “very open to trying new things”, said Ms Tasneem Noor, who started Fika with her Swedish husband Joakim Smidhagen in 2009 and is preparing for the launch of a new ice-cream shop. “When a new place opens, we want to go and try. We plan what to have for dinner while we’re having breakfast.

“In Sweden, food is more of a necessity. In Singapore, it’s a communal thing. Dinner is a big event for many people.”

Mr Mustaffa attributes the enthusiasm among the Muslim community here to the “forbidden fruit phenomenon”.

Local News Singapore
Mr Mustaffa Kamal (left) and Mr Calvin Seah (right) standing in front of their British-themed cafe on Haji Lane. (Photo: Hidayah Salamat)

“When Swenson’s and McDonald’s were not halal, people were curious about them. Like, ‘what is this thing that my non-Muslim friends are eating?’ As soon as the forbidden fruit becomes permissible, people pounce on it.”

As the young and more adventurous get older, the market has “unshackled”, said Mr Tay, whose eight-year-old Fatboy’s brand has gone regional. “Businesses are more aware that Muslims are willing to come and taste the food – as long as it’s halal. And there’s a huge market.

“SAME GREAT TASTE”

While a halal restaurant essentially caters to the dietary needs of certain groups, businesses naturally have other customers to think about as well.

Working Title, for example, sees an even ratio of Muslim and non-Muslim patrons. And with all their restaurants, including The Mad Sailors and Afterwit located in the touristy Kampong Glam area, The Black Hole Group has the bar set high.

Said Mr Mustaffa: “The Mad Sailors has to cater not just for the Muslims and even non-Muslims who don’t know what pork tastes like, but also for those who come from the land of beer-battered fish and chips. We have to impress them, too with our version of the fish and chips.

“It’s especially difficult to sell the vibe to them,” he added. “Alcohol is big in many of the cultures we draw influence from. If you call yourself a Mexican place, but you don’t sell Mexican beer, you’re going to get some raised eyebrows. When people come into The Mad Sailors, they ask, ‘how can you sell yourself as a British pub when there’s no beer?’

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“So we have to prove ourselves through food”, which comes with a unique set of challenges, he said.

Mr Mustaffa’s partner Calvin Seah said he sees many customers ordering bacon and sausage expecting it to taste like pork.

“Obviously the taste is different,” said Seah. “That’s been one of my biggest challenges – sourcing for items like sausage. It’s really hard to get good halal sausage.”

This resurfaces the age-old question: can the halal version of traditionally non-halal food taste as good?

“It’s possible, but very difficult,” Mr Sheikh Haikel told Channel NewsAsia. “I told Bernie, ‘if you can get it to taste exactly like Fatboy’s, we’ve got something. Otherwise, we’re just a place that Haikel and Bernie started’.

“I told him I want the original.”

Mr Tay said he “didn’t have much of a problem” with the Wimpy, a barbecued bacon cheeseburger he said is a signature of most burger joints.

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The country fried Sheikh, an off-the-menu item at Fatpapas. (Photo: Hidayah Salamat)

“We just had to switch the bacon to turkey. Most of the ingredients we put into our barbecue sauce were already halal,” he said.

Other items, like the Swiss Shroom and Bleu Peppercorn still remain a challenge to recreate, simply because quality Swiss cheese, for example, does not come halal-certified.

“A lot of things are actually halal in theory, but in Singapore, to be recognised as halal the producer or manufacturer has to be certified as such,” said Tay.

“Simple things like pepper, chilli powder… seasoning mainly, can be a challenge,” Tay said. “Sometimes pig bacon is used to season food to help give it a smoky flavour. We have to use something else to achieve the same effect. There are many things we can use actually, like liquid smoke, but those things are not halal.

“So we engineer new stock. We experiment with our team of chefs, then present the results to our taste-testers – mainly Haikel,” he laughed.

“So while at the moment there are some dishes we can’t serve at Fatpapas, we will get there,” Tay added. “If your specialty is ramen, however, that is a bit unlucky.”

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The Ramen Stall sells 2,000 bowls of volcano ramen a month. (Photo: The Ramen Stall’s Facebook page)

Ramen is a noodle soup prepared in various styles according to the Japanese region in which it is made. One of the most highly sought-after is tonkotsu ramen, whose broth and toppings consist of pork, hence the common misconception that ramen cannot be halal. But it can be, and it is at The Ramen Stall, where there are eight types of ramen on the menu.

“The pork-based ramen broth is very famous, but ramen is not always made of pork,” said Mr Bryant Guan, head of marketing communications. “There’s ramen base made with soya and there’s also a clear base. Other than the fact that we don’t do pork ramen, we’re committed to making it taste as good, like converting Ramen House to a halal restaurant.

“We work with a chicken base and stick to our signature method of boiling the meat and bones for 30 hours. The rich flavour comes from the chicken and the vegetables,” he added.

Fika’s approach, said Ms Tasneem, was more straightforward.

“There’s really not much difference between halal food and Swedish food. We didn’t have to change any authentic recipes. It’s just the meat. Even meatballs, the traditional recipe has no pork.

“If the dishes do have pork in their original recipe, we just don’t make it. We don’t do substitutions,” she said.

RECIPE FOR HARMONY

Most of the restaurants Channel NewsAsia spoke to said the challenges of introducing foreign foods to the halal market, especially as a non-Muslim, are significant.

“Of course in this market there are many more things to think about, like how pets are not allowed and neither are outside food and drinks,” said Mr Guan.

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Bandung latte served at Working Title, one of The Black Hole Group’s three cafes in Kampong Glam. (Photo: Working Title’s Facebook page)

Mr Seah said he is not a religious person, but is “open-minded” about the concept. “People have their beliefs – I respect that,” he said.

“I don’t play the fool,” he added. “I make an effort to do the research, to learn from others. It is daunting, especially when you go online and read the conversations going on in the Facebook communities. But this is how I learn about their strict standards. They know when you’ve slipped up.”

He believes it is “all part of the job”.

“I enjoy the challenge,” he said. “Exploring a new cuisine means you have to go off the beaten track to find suppliers. When I get one that provides, say chilled New Zealand beef cheeks, I feel a strong sense of accomplishment.”

Mr Tay, whose popular Fatboy’s brand has been described as “anti-establishment”, said the food may be different, but the experience has to still match the beliefs and personality of the community.

“Fatboy’s always had a bit of an attitude – we are ‘in your face’. But at Fatpapas, it’s more family-oriented, a restaurant for the people,” he said, looking round at the 48-seater American diner-styled restaurant.

“In here we tend to be a bit more sensitive. I pay special attention to how members of staff dress, what music we play and the intonation we use when we talk to our customers,” he added.

Here his partner Sheikh Haikel pitched in. “Bernie always respected my beliefs,” he said. “He never said things like ‘Just eat at Fatboy’s lah, bro. The meat is already halal’. Instead, he said, ‘okay, bro. Let’s make it halal for you’”.

“I believe that if everyone understands each other like this, we can continue to live together harmoniously,” said Mr Haikel, who is well-known in the local rap and entertainment scene. “It’s like hip hop – when we go on stage, we don’t look at each other as Malay or Indian or Chinese.

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Self-proclaimed “fat papas” Bernie Tay (left) and Sheikh Haikel (right) at their burger joint on Bali Lane. (Photo: Hidayah Salamat)

Mr Guan also noted that bonding was an important aspect of Muslim culture.

“They want to connect during their free time,” he said. “They travel together. At dinner, we always see families of five or six gathering at our restaurant.”

With little experience with the culture, The Ramen Stall employed the help of celebrity chef Mel Dean, formerly from the Singapore Halal Culinary Federation.

The Ramen Stall first opened not long before the start of the holy month of Ramadan in 2016. On Mr Mel’s advice, Mr Guan said they moved their late-night hours to 6pm to 6am to cater to those dining out for their iftar (fast breaking) and sahur (pre-dawn) meals.

BRAVE “NEW WORLD”

Having stepped into and gained some success in what may be described as new territory, these restaurateurs have some advice for those who might want to have a taste.

Mr Tay, who said it took him six months to a year to study the market and create the concept, said people have been “afraid to experiment” because it is a process that “requires looking into detail”.

“People tend to be put off by having to look at 14 pages of MUIS requirements,” he said. “But it’s worth it.”

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Rendang chee cheong fun at The Dim Sum Place. (Photo: Hidayah Salamat)

Mr Guan also said restaurants should go beyond experimenting with halal ingredients for classic dishes and come up with new ones.

“In business, you must have the guts to try new things, step out of your comfort zone,” he said, adding that when he first started researching the market, he explored the city with new eyes, accompanied by Chef Mel. Since then, the company has been encouraging their chefs to “step out and try new things, mix this and that”.

Some of The Dim Sum Place’s menu items are a result of this “rojak” method – the birth of what Mr Guan called the “new world” cuisine, which combines the various cultures into something uniquely Singaporean.

Dishes such as the rendang chee cheong fun are cooked up through collaborations between the restaurant’s Muslim chefs, as well as chefs brought in from their restaurant in Guangzhou.

At the same time, operations director Duxbury Low said he has been training the floor staff to be able to engage with customers, especially when introducing dishes new to them like roast peking duck, which The Dim Sum Place serves with sugar, crushed peanut and mustard on the side.

He said he wants customers to get the “Michelin star experience” of having their food explained to them, something he feels restaurants could do more of.

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Education is also one of the motivations of Fika’s founding couple. Passionate about familiarising the community with Swedish food, the family is very careful about authenticity.

“You know how you go to a Singaporean restaurant in a foreign country and laugh at the ‘Singapore noodles’? We don’t want a Swedish person to come to our shop and do that,” said Ms Tasneem.

“Whatever Joakim had at his mother’s kitchen, we make it at Fika. For example, we would never serve meatballs with rice.

“Even during the hard times when you just want to sell anything to make money, we don’t do things like salted egg yolk or ondeh-ondeh. Because there’s no such thing in Sweden.”
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