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For enthusiasts of hot sauces, eating a ghost pepper is a benchmark of how good one can handle spice. It is, after all, one of the hottest peppers in the world, clocking in at over 1 million Scoville Heat Units — it’s spicy enough to be used by the Indian Army as chilli grenades to flush out a terrorist hiding in a cave.
But when it comes to scoring a free iPhone 11, you can bet that Singaporeans will be more than happy to down a whole can of ghost pepper potato chips.
Back in July, Mister Potato Singapore launched a contest as part of a region-wide promotional event called the #ASEANSpicyChallenge. The local subsidiary of the potato chips brand wanted to entice customers in Singapore to take part in the challenge and offered three iPhone 11 sets, as well as $20 Grab vouchers to participants.
What folks needed to do is record themselves downing a whole canister of Mister Potato Daebak Black Ghost Pepper Crisps and share it on Instagram.
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