SINGAPORE – NTUC FairPrice has aunched a new retail format, FairPrice Shop, which will stock more affordable products for budget-conscious shoppers.
According to a statement from the supermarket chain, the new-format outlets will feature a smaller range of products that offer greater value, and will be located primarily within mature estates with low-income families.
Products stocked will include a new housebrand line called ‘Value Fresh’ that will be exclusive to FairPrice shop.
The range of 30 products comprising fresh vegetables are priced at five to 10 per cent lower than FairPrice’s existing range of housebrand produce, ‘Pasar’.
There will also be items marked as Every Day Low Price (EDLP) and the Yellow Dot lowest priced products.
Stores will be located in matured HDB estates where there is a higher concentration of one to three-room HDB flats.
The first two FairPrice Shops are currently located at Eunos and Circuit Road. FairPrice targets to open four more FairPrice Shops by the end of this year.
Mr Seah Kian Peng, CEO of NTUC FairPrice, said: “These stores will provide even greater value for daily essentials and will be conveniently located in districts where there is a higher concentration of low-income families residing.
“This new format will complement our overall efforts to moderate the cost of living while also remaining relevant to the evolving needs of customers from all walks of life.”
candicec@sph.com.sg
