Millennials react to famous logos getting replaced

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When Singa the Lion retired in 2013, he penned a letter stating that he was too tired to continue facing an increasingly angry and disagreeable society.

His letter even included a picture of himself wearing a frown instead of his usually sunny face.

While his audacious message seemed like a guilt trip to some, for many others the idea that one of the most iconic mascots in Singapore history was done shook them the most.

Local singer-actor Cavin Soh said it best: “How can a mascot retire?”

The loss of mascots, logos and even places cuts deep, particularly so for millennials, who are known for being a nostalgic bunch.

Celine Low, 23, is one such sentimental person.

She brought up Sharity Elephant when asked for particularly memorable logos from her childhood.

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