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As part of its retail reimagined strategy, Microsoft is debuting a new retail solution in Harvey Norman’s Millenia Walk Flagship Store in Singapore called Microsoft Synchronised Shopping.
With this solution, customers on Harvey Norman’s website interact with a customised conversational A.I. driven product advisor that asks a series of questions designed to help them identify the products that best meet their needs.
For example, a customer wishing to buy a laptop, would be asked questions like, “Will you be using the laptop for work or games?” or, “Is battery life or performance more important?”
From their choices, a ‘shopper pass’ is created and stored within their Apple Wallet or Google Pay app on their mobile devices with an embedded geo-location service that will direct them to their selected devices when they are in the store. If someone else is using the desired PC, Microsoft Synchronised Shopping will automatically recommend a similar device to try.
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