SINGAPORE – In conjunction with the recent revamp of Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings (SPH) will be organising a reader’s engagement event on 10 September at Marina Barrage.
Entitled “Rediscovery”, the free admission event will offer games, food and performances from 1pm to 10pm.
The highlight of the event will be a mass singing session, where local singers will lead a 5,000 strong audience to sing Xinyao compositions, providing readers an opportunity to walk down memory lane and sing along to their favourite Xinyao songs which they grew up listening to.
The song list will also include classic pop songs made popular by local singers.
Local performers, including Xinyao veteran Liang Wern Fook, together with Chen Weilian, Tay Kewei, Alfred Sim and Huang Jinglun, will take to the stage at about 7pm to entertain audiences with a string of over 20 Xingyao songs.
About 5,000 people are expected to sing along with them.
Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: “Readers are the main focus for Lianhe Zaobao’s revamp in July. We hope that they could rediscover the joy of reading newspaper and rekindle their interest in the Chinese language. With our readers in mind, we decided to organise a large-scale engagement event to thank them for their years of supporting Lianhe Zaobao.”
Readers can take part in “retro games” such as “Chapteh” or top spinning to relive their childhood memories.
Those who enjoy singing can take part in a karaoke singing competition to win some prizes.
In the afternoon, local singers Freshmen and Sugi Pan will entertain the crowd with pop tunes.
There will be food stalls selling local delights and UFM100.3 deejays will provide live broadcast and engage listeners on site.
The organiser has also prepared 1,000 picnic mats and goodie bags for Lianhe Zaobao subscribers who have pre-registered for the event.
There will be a grand lucky draw to pick a lucky reader to drive home a Hyundai car sponsored by Komoco Motors.
In addition, Lianhe Zaobao will also give out 4,000 goodie bags for members of the public who are attending the event on a first-come-first-served basis. Collection of goodie bags will end at 7pm.
“With food, games and lucky draw, there will be something for every reader to enjoy at our upcoming event. Most importantly, they can also join in our mass singing session which we hope to attract 5,000 people,” added Mr Goh.
“Rediscovery” is organised by Lianhe Zaobao, with UFM100.3 as the official radio station and zaobao.sg as the official online media. The event is supported by Marina Barrage and sponsored by BreadTalk, Fei Siong Food Management, Qingjian Realty, Citigems and Komoco Motors.
