Hindsight: It’s 20-20! And it must be especially sharp today for Kendall Jenner and Pepsi, as they’re both experiencing the neither sweet nor fizzy taste of putting one’s foot in one’s mouth.
If you’re not living in a cave out of the range of cell service, you know by now that the global soda empire paid Jenner, a global celebrity, to be in a Pepsi commercial so comically tone-deaf and embarrassing, it’s been mocked around the world from the moment it was released (when it wasn’t also causing people’s eyes to roll out of their heads).
In case you haven’t seen it, the conceit is simple: Kendall Jenner is in a photoshoot, when she joins a vague protest nearby, gives a riot cop a can of Pepsi, and somehow negotiates a truce between everyone.
It’s hilariously dumb and crass.
At first, Pepsi tried to defend its commercial with a trite statement to the press, replete with avoidable misspelling.
Then it pulled the commercial and threw itself under the bus, attempting to save Kendall Jenner:
It’s almost noble, trying to save the caboose of the global celebrity you put at the centre of one of the most historically idiotic advertisements to ever see the light of day.
For her part, Kendall Jenner has yet to say anything on the matter, though she did delete a couple Instagram posts.
Yeah, so: If this strikes you as typically nondescript celebrity-speak, well, it is! Celebrities are trained to give boring answers like this.
Except what you have above is a ringing endorsement of the very thing Jenner clearly didn’t take a single second to think about (while cashing what was undoubtedly a pretty sweet paycheck).
In other words, if Kendall Jenner tries to tell you she never backed the ad, stay woke.
Read the full article here.
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