It’s 2020, and TikTok’s just getting started for domination in Southeast Asia

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It’s TikTok’s world and we’re just living in it. Who knew that a Chinese-owned app — a platform with the simple function of recording and sharing 15-second video clips — would be such a phenomenal and supposedly dangerous global cultural force.  

If you still can’t understand the appeal of TikTok, it’s totally fine. It’s overwhelming, it’s chaotic, it’s surreal, it’s odd, it’s laconic — basically everything that defines Gen Z. There’s a vast music library to lip-sync to, there’re dance challenges to execute, there are filters to play around with,  there’re new memes to grow into dank, viral heights.  

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