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SINGAPORE – The war on diabetes continues with a total ban on advertisements of packaged drinks with very high sugar content – making Singapore the first country in the world to do so.
Such drinks as well as medium-to-high sugar content drinks must also carry a label on the front of the pack to signal that it is unhealthy.
Drinks affected include those in bottles, cans and packs. It covers two- or three-in-one instant drinks, soft drinks, juices and cultured milk and yoghurt drinks.
When this comes into play and what exactly will be affected will be announced in 2020. Implementation is expected to take between one and four years.
Announcing this on Thursday (Oct 10), Senior Minister of State for Health Edwin Tong said these changes are designed to encourage people to make more informed choices and to get manufacturers to reduce the sugar content in packaged sugar-sweetened beverages, or SSBs.
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