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Her women’s fashion store in Clementi, Mymitmat, has suffered a 90 per cent drop in sales ever since it had to close because of the circuit breaker.
Even though she has already listed some of her store’s products online, Ms Michelle Tang hopes she can create a bigger online presence for her store while her shopfront remains shut for the foreseeable future.
“Having more online listings on different platforms will help. It might not match up to our in-store sales because customers prefer to see and feel the apparel before they purchase them, but it is better than nothing,” Ms Tang, 37, told The New Paper.
Heartland merchants like her can now get help from tech firms to digitalise their businesses through a new initiative launched by Enterprise Singapore, the Infocomm Media Development Authority, and the Heartland Enterprise Centre, Singapore (HECS).
The initiative aims to partner more than 400 merchants in three precincts – Ang Mo Kio, Bedok, and Clementi estates – with digital platforms ConnectUpz, DEI and Fave. It will then be rolled out to 10 precincts by the end of the year.
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