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SINGAPORE – For the first time since it started 26 years ago, the Great Singapore Sale will be a largely virtual event, with a focus on further helping local retailers go digital.
The annual sale, which will run from Sept 9 to Oct 10, will feature some 800 brands this year.
Touted as Singapore’s biggest retail event, the GSS usually runs in stores and online between June and August.
The move to run the sale as a virtual event comes two months after organisers announced in May that it was cancelling the sale due to the Covid-19 pandemic.
Organised by the Singapore Retailers Association (SRA), the sale makes its digital debut as the eGSS: Shop.Win.Experience.
Retailers’ offerings will be consolidated on SRA’s eGSS GoSpree platform, where shoppers can view these items through virtual and augmented reality tools.
The platform also hosts interactive games where shoppers can win prizes, livestreamed discussions on various brands and products, and curated lifestyle catalogues tailored to shoppers’ profiles.
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