SINGAPORE – From Friday (Oct 13) onwards, GrabRewards members will be able to convert their GrabRewards Points to KrisFlyer miles, announced ride-hailing firm Grab in a media release.
Customers will be able to convert 11,000 GrabRewards points to 1,000 KrisFlyer reward miles from national carrier Singapore Airlines (SIA), the ride-hailing company announced on Thursday.
It added that the redemption program will be first opened to GrabRewards’ Platinum members on Friday, before it fully rolls it out to all other tier members on Oct 20.
Grab also announced that a special launch promotion will be carried out till Oct 31, to celebrate its partnership with SIA. During this promotional period, Platinum members can redeem 2,000 KrisFlyer miles for 11,000 GrabRewards points, while other members will be able to redeem the same amount for 12,000 GrabRewards points.
“We’re very happy we can now help our Grab customers save faster for their holiday with Singapore Airlines,” commented Mr Jason Thomson, Head of GrabPay, on the launch of the loyalty rewards program.
Grab’s KrisFlyer miles conversion program was first announced on Oct 3, though no elaboration on the conversion rate was given at that point.
At the time, SIA and Grab had also announced a partnership that would integrate their mobile apps. It allows SIA customers to book Grab rides through the SingaporeAir mobile app.
Besides Singapore, SIA customers will be able to book a Grab ride to the airport seven days before their scheduled flight in five other countries: Indonesia, Malaysia, the Philippines, Thailand and Vietnam.
From Oct 9 to Nov 9, all Grab customers are also eligible to win a pair of SIA Business Class tickets to Hong Kong by entering the promotion code ‘GRABSQ’ in the Grab app booking screen for each ride. The customer with the most Grab rides booked during this period will win.
This is the first time national carrier SIA is partnering a ride-hailing service through its SingaporeAir mobile app and KrisFlyer programme, as competition stiffens up in the ride-hailing market between Grab and Uber.