The 19-year-old spent about $50 on two Superman figurines from the Action City roadshow booth at Bugis Junction Level 1 earlier this week and reserved another, which was out of stock.
It is part of the mall’s ongoing Hero Toys Fair – featuring the latest toys from Action City, BHG and Simply Toys – that runs till March 27.
Miss Wong said: “I became a fan of Superman five years ago. There is just something about Clark Kent that attracts me. This is my first time buying figurines.”
She plans to participate in Bugis+ and Bugis Junction’s mall promotion, where customers who spend at least $180 can redeem a Batman V Superman: Dawn Of Justice figurine collectible that has lit features.
Cosbaby toy figurines are exclusive to Action City’s booth and shoppers can also take pictures with a life-sized Armoured Batman measuring 2.2m in height.
Mr Alex Chua, head of sales and marketing at Big Box International, which owns Action City, said: “Because of the hype surrounding the upcoming movie, we even have non-collectors buying the figurines because they find them cute.
“Many shoppers are also drawn to the life-sized figure and would argue with one another if it is real or fake.”
Over at the Simply Toys booth, shoppers marvel at the paintings of DC Comics characters by Hong Kong-born artist Stanley Lau.
Measuring 50cm by 38cm, they cost between $75 and $107 each.
Ms Christina Teo, team leader for Simply Toys’ Bugis Junction outlet, said: “Stanley is well known for his paintings of female characters. We had a customer who bought 14 paintings.”
The booth also stocks the popular Funko Pop! figurines, including that of DC Comics character Aquaman.
The Batman and Knightmare Batman figurines were sold out on the first day of the roadshow but have been restocked.
Photo: The New Paper
Fascinated
Ms Teo said: “Shoppers at Bugis are mostly young people, working adults and tourists, some of whom are fascinated by the Funko Pop! figurines which they have not seen in their countries.”
Children looking to dress in Superman or Batman apparel can pop by the BHG booth which sells a range of lifestyle items, including bags and stationery.
Its current best-sellers are the Hot Wheels toy car collectibles, including Batman V Superman: Dawn Of Justice-themed toy cars, according to BHG promoters.
Customers at BHG will receive a keychain of the Batman V Superman: Dawn Of Justice movie logo with a minimum spending of $30 on Batman or Superman merchandise and a pair of Batman V Superman: Dawn Of Justice movie tickets with $80 spent.
Promotions last till April 6.
This article was first published on March 17, 2016.
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