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In Singapore, foods such as chilli crab and durian are an indelible part of the local culture. So how better for a Singapore-based fashion label to mark its 10th anniversary than by plastering these foods over dresses, skirts and hoodies?
“It is our first time creating our own digital print, so I wanted something that can resonate with me as a Singaporean and a designer. What can be more iconic than food?” says Afton Chen, head designer and co-founder of label Reckless Ericka.
“I chose to start with the chilli crab as a challenge to myself,” says Chen. “I did not want to make the print too souvenir-looking, so I thought of using an outline of the crab in the design and to juxtapose it with Peranakan tiles.” (Peranakan culture is a hybrid of southern Chinese and European influences prevalent in Singapore and Malaysia.)
The three designs in the “Chilli Crab” range are featured in a capsule collection of the label’s signature looks, including full circle skirts and retro feminine midi dresses. The result is stylish and far from gimmicky.
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