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The term social media influencer might not tickle everyone’s fancy, but there is still some truth to it. The larger your social media follower base, the more influential you’d be. To secure potential sponsorships or even flourish their appeal, countless media influencers will do anything to artificially inflate their growth, including manufacture fake followers.
That’d be the case for Instagram influencers in Singapore, where US firm HypeAuditor exposed that over 47 per cent of them increased their Instagram data analytics through various techniques.
As at August this year, Instagram had more than 1.9 million users (33 per cent of the population) in Singapore and the influencer marketing industry is projected to be valued at US$10 billion (S$13.8 billion), as per HypeAuditor.
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