After Christmas, the shopping spree continued as the Orchard Road and Neighborhood Shopping Center were sold after Christmas to get involved in the crowd.
Shopping music has also changed, and many people go out to buy Lunar New Year, January 28 next year, or to prepare for the new school year.
Donna Tan, a 33-year-old executive director, said she was using her current sales to buy Chinese New Year’s clothing and school shoes for her 10-year-old and 14-year-old daughter, at the Nex shopping center in Serangoon.
“Chinese New Year shopping does not actually have much time and sales are good, so we go shopping today and yesterday,” she said.
Over the past two days, she spent about $ 300 on Nex, Changi City Point and Tampines Mall.
Student Salwa Mayra, 19, is waiting for a better deal after Christmas sales.
Ms Salwa said she bought clothes at Zara for the usual price when shopping at Orchard Road and Nex. Others, such as Miki Chua, a 40-year-old teacher, also decided to wait until Christmas to beat the crowd.
“I looked around for Christmas but it was too crowded, so I decided to come back now,” said Choi, who bought the bag from Forever 21 and Etude House.
H & M and Robinsons and other stores continue to offer up to 70% discount.
Several malls and department stores reported the crowd and sales after Christmas.
A Tangs spokesman said the first Monday after Christmas sales figures “quite encouraging”, not specified. Downs sales continued until January 2.
A spokesman for the Orchard Gates said the crowd on Monday was “on the plus side.”
Takashimaya Singapore said that while this year’s boxing festival grew 5 percent compared to last year, Takashimaya’s department store sales increased by double digits from last year’s figures.
Stephanie Ho, general manager of Frasers Centerpoint Malls, said the company’s shopping malls (including Causeway Bay and waterway) have increased overall traffic by 20 percent.
“This could be attributed to promotional activities, including post-Christmas and off-campus sales, over the long holiday weekends,” she said.
Despite a healthy crowd, a survey released earlier this month by e-commerce solutions company SAP Hybris found that only 39% of shoppers still like to browse purely physical stores.
More popular is the physical and digital presence of the store, of which 68% of the respondents were listed as their preferred shopping choice. Consumers are also less interested in more new age services, such as mobile payments through digital wallet.
Sarah Lim, Senior Retail Instructor for the Singapore Polytechnic, said that while liquidation inventories are important because of lower prices, increased trading volume or an increase in crowds that may not lead to an increase in sales.
“They have to make room for new stocks, especially since the Chinese New Year is coming.” In addition, the crowd has a tendency to attract more people and they may end up buying.
jalmsab@sph.com.sg
This article was first published on Dec 28, 2016.
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