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SINGAPORE – Residents that have recently visited ABC Bargain Centre, ValuDollar or ABC Express outlets will have noticed that the seemingly permanent “closing down sales” and “fire sales” signs are nowhere to be seen.
On Friday (Oct 16), the Competition and Consumer Commission of Singapore (CCCS) said that the owners and operators of the three retail outlets have voluntarily ceased the use of these advertisements from Sept 30.
In a statement, CCCS said that advertisements bearing such language convey the impression that discounts are offered because the business is closing down and that bargains are to be had only for a short while.
In September last year, The Straits Times reported that an ABC Bargain Centre outlet in Potong Pasir proclaimed it was having a “closing down sale” for a period of almost two years.
Noting that such advertisements were displayed continuously without reference to an end date at the three retailers’ outlets, CCCS said they could mislead consumers into believing that there is a price benefit available for a limited period.
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