'Award-winning' production company responds to backlash over asking caterer to sponsor free food

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A chef who’s the culinary director of a startup in the food industry took to Facebook to enquire about a message he recently received — a request from a local production company for catering service. 

The proposed payment? Credits and also (potential) exposure on social media and on the show that’s being produced, due to air on Channel 5 next year. 

The veteran chef was puzzled over the request for collaboration, which was sent by an assistant producer from an “award-winning” production company. The collaboration, as it turned out, involves the caterer sponsoring food for the production crew during the course of filming from Nov 15 to Jan 31, 2021. 

“They want my company to provide 28 packet(s) of food twice a month from November to January for free!” he wrote on Facebook. 

“That’s 168 packet(s) total, costing $2,100. They ok or not?”

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