L’OREAL Paris brand ambassadors Aishwarya Rai Bachchan, Sonam Kapoor and Deepika Padukone joined their international counterparts Julianne Moore and Eva Longoria at the 70th Festival De Cannes.

L’Oreal Paris celebrates 20 years of partnering with the prestigious Film Festival as it’s Official Makeup brand and for Cannes 2017, the brand’s iconic ambassadors and many others were seen joining in the festivities on the French Riviera.

They will showcase the transformational power of make-up and kaleidoscope of styles.

This is Deepika’s first year representing L’Oreal Paris as an ambassador at Cannes.

Known as the red carpet expert, L’Oreal Paris has introduced many beauty trends at this glittering festival and for Cannes 2017, the brand’s exclusive collection of products – The L’Oreal Paris Cannes Collection 2017 – includes a range of illuminating True Match Lumi Liquid and Powder Highlighters and the intense Tint Caresse Cushion Lipstick range.

“We’re happy to announce that Aishwarya Rai Bachchan, Deepika Padukone and Sonam Kapoor will be representing L’Oreal Paris and India at the Cannes Film Festival this year. This year is very special to us as L’Oreal Paris celebrates two decades of being the official makeup partner for Cannes.

“This year, the brand is not only introducing an innovative and phenomenal collection of products, but plans to bring Cannes closer to our consumers through the hottest new makeup and fashion trends, and also giving them a unique experience of #LifeatCannes,” Mr Raagjeet Garg, general manager, L’Oreal Paris said in a statement.

The Cannes Film Festival will conclude on May 28.