After years of online ridicule, Singapore gift store chain Precious Thots is now Precious Thoughts

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We’re all familiar with Precious Thots (sorry). It’s that chain of gift stores that sell cutesy knick-knacks, from greeting cards to figurines to soft toys. 

It ain’t my cup of tea, but I’m sure there’s a decent enough market of kids, secondary school girls and mothers who’re fans of twee bric-a-brac like Disney-themed mugs, oversized teddy bears and inspirational quote books. 

In case you haven’t noticed, they’re no longer known as Precious Thots. Since September, the retailer rebranded themselves as Precious Thoughts — a nominal change, but something they presumably felt obliged to do, considering the long, amusing legacy their previous name left on the Internet. 

Redditor u/crunchystuff97 posted on the Singapore subreddit yesterday (Dec 19) about the new name at its Raffles City Shopping Centre outlet. 

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