2016 National Day Parade's funpack gets digital

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SINGAPORE – The funpack for the National Day Parade (NDP) this year is slighter bolder in its design than its predecessors.

It is the first time NDP has had a funpack with translucent plastic skin. The bag comes in two colours, red or white, which are the national colours of Singapore. Over 10 schools were enlisted to collect feedback about the bag’s appearance before finalising on its design.

Contents of the bag include a Singapore flag, a LED wrist band, a souvenir magazine, face tattoos, flip fan, roasted nuts, biscuits, sweets, drinking water, litter bag, wet napkins and Singapore banner.

Upon feedback from past years, the bag has been designed using more lightweight and durable materials. There’s also a privacy cover attached at the bottom which can be lifted to hide the contents in the bag.

The LED wrist band is wirelessly synchronised with the show’s music so that it can emit lights of various intensities of up to 16 different colours with varying shades. This is to allow the spectators to feel connected to the performance and allow them to feel more involved with the audience. The wrist bands are meant to come together to form a massive visual display during the show.

Besides the wrist band, there is also a souvenir magazine embedded with digital content in the bag. Using the NDPeeps App, people attending the parade will be able to access its content through augmented reality. This might include videos and pictures related to the events at the parade.

ryanho@sph.com.sg

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Tuesday, June 7, 2016 – 13:22
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Unboxing the 2016 National Day Parade's funpack
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