Telcos rivalry: Under pressure from rivals, Singtel responds with new unlimited data plans

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SINGAPORE — Some two weeks after its rivals brought back paid unlimited data plans, Singtel has followed suit on Friday (Sept 15) with an offer of its own as competition in the industry hots up.

In a press release, Singtel said its customers on the “Combo 3, 6 or 12” mobile plans can pay an additional S$39.90 a month for unlimited local data. Those on the lower-priced mobile plans — Combo 1 and 2 — will not enjoy the upgrade option, according to a chart provided by Singtel.

Combo 3 mobile plans start at S$68.90, while the most expensive Combo 12 mobile plan is priced at S$239.90. Customers with these mobile plans will also be upgraded with unlimited talk time and SMS.

Singtel, Singapore’s largest telco, claimed in its press release that its latest move had “upped the ante”.


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The widely expected move came after M1 announced the launch of mySIM3 98, a new unlimited 4G mobile plan for S$98 a month, with a one-year contract, on Aug 30.

On that same day, StarHub also announced its new mobile postpaid plans offering free unlimited local data access every weekend, from 12am on Saturdays to 11.59pm on Sundays. 


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On weekdays, StarHub users will have between 3GB and 15GB of bundled data. 

In 2012, telcos here started phasing out buffet-style unlimited data plans and lowering data caps for various plans. This followed a worldwide trend where telcos noted their increasingly congested networks, and pointed out the need to manage finite network resources.

Analysts said that increased competition was likely to have motivated the move by telcos to bring back unlimited data plans.

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