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SINGAPORE – The National Council Against Drug Abuse (NCADA) is officially launching its anti-drug campaign by showcasing Singapore’s first interactive short film.
Titled, HIGH, the film by award-winning director Royston Tan, will not be a “preachy” movie. It will allow the audience to make choices via an application and decide on the outcome for “Nick”, the main protagonist played by Shawn Thia.
Unlike past anti-drug messaging, HIGH has four endings, said Mr He Shuming, the film’s scriptwriter.
But Mr He, 34, said making the movie was an emotional journey as the characters were based on real life examples of people that he and Mr Tan knew.
When the pair were approached to produce the film in the middle of last year by Dentsu Aegis Network, which promotes the anti-drug campaign in partnership with NCADA, they agreed because both had friends who were addicted to meth.
Said Mr Tan, 43: “I’m not going to stand on the moral high ground but I do not want to lose another friend. I have already lost one. I don’t know if he’s alive or dead, or just totally disappeared (because of his meth addiction).”
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