Malaysian-born, Singapore-based designer Priscilla Shunmugam held a showing of her RGB 2017 cheongsam and samfu collection in Kuala Lumpur recently.
Stringing together traditional textiles from Hong Kong, India, Indonesia, Japan and Korea, the designs were described as “reconstructed, fresh pieces for the modern wardrobe”.
“The cheongsam and samfu, being definitive traditional Chinese outfits for women, form the basis for the collection but we are careful with appropriating them so that we never actually reproduce them,” said Priscilla.
RGB 2017 is Priscilla’s first cheongsam and samfu collection under her fashion brand Ong Shunmugam.
It was presented at last year’s Singapore Fashion Week and plays on the idea of light and colour.
The show in Kuala Lumpur is apparently the first Ong Shunmugam trunk show outside Singapore.
It also marks another milestone, with the brand celebrating a six-year anniversary last December.
Ong Shunmugam in the spotlight
Since its founding, Ong Shunmugam has opened a flagship store in Singapore.
The brand has also presented collections at Paris Fashion Week, Beijing Museum Of Women And Children and National Museum Of Singapore.
Priscilla was the first representative from Singapore fashion to sit as a jury member at the 2015 Cannes Lions Festival.
In 2015, she received the International Woman Of The Year Award For Business from the American Women’s Association.
The RGB 2017 runway show in KL was organised by ShoesShoes-Shoes, a Malaysian retailer of women’s clothing and accessories.
Ung Yiu Lin, the founder, said that the collection was “brilliant, and as expected”.
“Before the show, Priscilla and I had talked about stocking some pieces from the collection, but after the show ended, I knew we had to bring all of the 25 looks to KL,” she added.
