Singapore: Mediacorp launched a new self-service platform on Wednesday (October 28) to connect marketers and media agencies with social media talent.
The company stated in a press release that brands wishing to build “influential social media marketing campaigns” can now use Mediacorp SocialHub, which brings together New Media’s celebrities, digital content creators, talents from partner agencies, and independent Influencer.
It said that this will provide customers with more choices because they use a “data-driven approach” to plan social activities from conceptualization to execution.
“More than 80% of Singaporeans use social media, and social media marketing is increasingly becoming a key part of any marketing strategy to increase the visibility of a person’s brand, product or service.
“Statistics also show that nearly 51% of Singaporeans are influenced by social media when making a purchase decision,” Mediacorp said.
It added that the new platform will enable marketers to leverage the extensive influence of nearly 300 talents, including artists and content creators from celebrity agencies, Bloomr.SG, Fly Entertainment, and Starsnest, to reach target audiences within a budget. them.
“Mediacorp SocialHub enables marketers to create, order and track their activities on their own through a single platform,” the company said.
Clients can provide key information to the system, such as event introduction, goals, target audience and desired coverage. Based on these parameters, Mediacorp will hire appropriate social influencers to create and publish event-related content on social media platforms such as Facebook, Instagram, and YouTube.
Customers can then track the effectiveness of their marketing activities in real time and make adjustments when needed.
Mediacorp said that at any stage of the campaign, they can also convene a team of social media strategists and analysts to provide dedicated end-to-end support. Customers can also use the platform’s integrated chat robot system for instant communication.
Parminder Singh, chief commercial and digital officer at Mediacorp, said that “social conversations” are an effective way to highlight marketing messages, and brands are increasingly turning to social influencers to “humanize and amplify” these conversations.
“However, it is not always easy for brands to find the right influencers.
“This is where Mediacorp SocialHub gets involved… a single point solution that helps brands connect with relevant influencers who reflect their brand attributes and reach the right target audience,” he said.
Mr. Singh added that Mediacorp SocialHub helps brands create, execute and track the performance of their influencer activities.
Mediacorp SocialHub was developed in cooperation with the Mikz Alliance, a leading provider of software solutions for the influence marketing industry. The platform is now live on socialhub.sg.
