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SINGAPORE – GrabFood has become the latest food delivery operator to launch a kitchen space housing multiple restaurant brands, turning the heat up on competition among Singapore’s three major food delivery services.
Residents in the Upper Bukit Timah, Bukit Batok and Bukit Gombak areas can now order food items from more than 10 brands, including Wolf Burgers and PlayMade, in a single order through the app. Orders can also be made for pick-up or consumption in the kitchen’s dine-in area in Hillview.
Deliveroo and Foodpanda already operate their own shared kitchen spaces, also known as ghost or cloud kitchens, in Singapore. The concept has been catching fire as demand for food delivery grows and eateries use it as a way to expand or create new brands without the costs of setting up a dine-in establishment.
Former Grab Singapore head Lim Kell Jay, who now heads GrabFood’s regional operations, said at a media briefing on Wednesday (Jan 8) that the GrabKitchen launch in Singapore brings its network of cloud kitchens to 50 across five countries in the South-east Asian region.
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