SINGAPORE – Asia’s largest beer festival returns for its 8th edition to offer beer enthusiasts the chance to savour a mind-boggling variety of over 500 beers. The four-day Beerfest Asia 2016 is organised by Beerfest Asia Pte Ltd, owned by Sphere Exhibits Pte Ltd (Sphere Exhibits), and AsiaOne is the official online media partner. Sphere Exhibits is the events and exhibitions arm of Singapore Press Holdings Limited (SPH).
Set in the picturesque Marina Promenade and presented by United Overseas Bank Ltd (UOB), Beerfest Asia has raised the profile of the beer industry in Singapore and has expanded over the years with increasing consumer, trade and international interest.
This year’s event will be held from 16 to 19 June 2016 and will see the return of the Asia Beer Awards, with an international panel of industry experts recognising Asia’s favourite beers. Visitors can expect the largest selection of international beers ever at Beerfest Asia 2016 and a large number of new beers making their debut in Singapore.
VARIETY OF BEERS
At Beerfest Asia 2016, over 500 beers from more than 35 exhibitors will be available to taste. Beer sampling platters starting at $8 per platter of six 50ml portions will be a smart way to sample a wide variety before chugging your favourite brew. Visitors are encouraged to try the new brews the various exhibitors have to offer, such as:
- Archipelago Brewery’s new Singapore Blonde Ale
- Chaoying’s Flensburger Winterbock, a dark seasonal brew, which is rich and flavoursome with a pleasantly mild taste
- SABMiller’s Fat Yak, an American style pale ale from Australia. The golden hop driven craft beer with fruity and herbaceous aromas is easy to drink and refreshingly clean on the palate
- TSA Wines’ Moon Dog Love Tap Double Lager, Stillwater Yacht Lager, Brewdog Jackhammer, Evil Twin Sunshine Slacker Session IPA, Brewdog Sink the Bismarck and Spencer American Trappist Ale
- Yen Investments’ Benediktiner Bitburger, a wheat beer that has been brewed for centuries, and Bitburger Premium Beer, Germany’s No. 1 draught beer
- Asia Pacific Breweries’ Desperadoes, a tequila flavoured beer
- Eastory Asia’s Pilsner Urquell, the world’s first golden beer
- Cockies Beer with its Surf Coast Blonde
- Asia Pacific Breweries with its new-to-Singapore Strongbow flavours, Cherry Blossom and Dark Fruit as well as new brands like Soproni, Maes, and Karlovacko
- Cockies IPA from the Barrabool Hills Brewing Company, a beer that has no preservatives and Otway rainforest water
- East of Avalon’s new Brother’s Coconut and Lime, the latest addition to their extensive portfolio
FOOD
Great beer needs great food to go along with it and visitors will be able to enjoy a wider variety of food selections from Mr & Mrs Maxwell, Tiger’s Milk and of course, Harry’s! Tuck into Harry’s Signature Wings, Fish Cracklings, Grilled Sausages and more; or head for classier fare with Tiger Milk’s Truffle Mac and Cheese, Foie Gras & Beef Patty, and Lamb Short Ribs.
ENTERTAINMENT
On the entertainment front, a stage line-up of live music and bands will pay tribute to artists like Bon Jovi, David Bowie, Abba and Elton John. Killer Queen Experience, Queen tribute band, is also back by popular demand. A stage showcasing the best acts in electronic music around the world has also been set up.
Support local with local band favourites Supersonic, Sweatshop Jam, Shili & Ali, Jack & Rai, Johan & Jerome and The Day Trippers as they liven up the night with their tunes!
For the first time ever, there will be an Electronic Dance Music element featuring an all-female line-up! 17 of Asia’s best female performers such as DJ Dowager, DJ Sakura, and DJ Reiko, will be pumping out the music to party the night away. Between them, they have played at some of the hottest clubs and festivals in Asia, ensuring a night to remember.
A perennial favourite with Beerfest Asia’s fans, the Comedy Lounge returns with an exciting line-up of local and international stand-up comedians. A great night of laughter awaits guests who venture into the comfortable air-conditioned room for a comedic session with a line of international comedians.
For the first time in Beerfest Asia, visitors will be able to try their hands at darts – Dartslive Singapore will be at Beerfest Asia 2016 with their dart stations for 4 nights of fun! Watch out for the classic beer pong tables, table football and more free play at Beerfest Asia 2016.
ASIA BEER AWARDS
The Asia Beer Awards is also back on 16 June to honour and recognise the best in the beer industry. A panel of esteemed judges including Mr Franck Berges, a Belgian Beer Knight, Mr Michael Richmond, Brewing Process Manager of Stone Brewing Co, Mr Ralf Hugger, Germany Sales Rep, Founders Brewing Company, Ms Shaheen Kwong, Editor of Coaster Magazine, other beer industry experts, beer enthusiasts and media partners will hand out Gold, Silver, Bronze medals to deserving winners across 18-20 beer categories. 3 trophies: Best of Singapore, Best of Festival, Redmart Champion will be awarded as well. Redmart is the Official Presenter of Asia Beer Awards.
TRADE
Beerfest Asia also presents the opportunity for companies in the beer, alcohol, food & beverage, hospitality related industries to try out new beer products and network with trade suppliers and wholesalers. A special “Trade Session” will take place on 16 June, between 4pm to 6pm before the festival is opened to the public. Industry participants who are keen on this private session can register via the Trade section on the festival’s official website at www.beerfestasia.com.
TICKETS
Tickets are on sale at SISTIC (www.sistic.com.sg / (65) 6348 5555). All tickets include one complimentary welcome beer (with the exception of VIP tickets) that can be redeemed at the festival grounds. For die-hard Beerfest Asia fans, limited 4-Day passes and VIP packages with benefits such as free flow beer, merchandise and express entry at festival gates are also available. More information can be found on www.beerfestasia.com.
